# Own-Farm Grain Spirits Waitrose Launches Gin and Vodka Made with Wheat from Its Own Farm By Adam Harrie | Written with AI assistance | Published 2026-10-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/own-farm-grain-spirits References: [retailtimes](https://retailtimes.co.uk/waitrose-launches-first-gin-and-vodka-made-from-a-uk-supermarkets-own-crops)  Waitrose is expanding its Leckford range with 'Leckford Single Estate Gin' and 'Leckford Single Estate Vodka,' the first spirits from a UK supermarket to use grain from its own farm. Made for food lovers who want an origin story, both bottles use wheat from a single Leckford field in Hampshire, giving buyers a drink tied to a specific harvest rather than a mixed grain supply. The wheat was grown using regenerative methods, and both bottles carry Waitrose's [regenerative farming mark](https://www.trendhunter.com/trends/islay-rye-whiskies). Ramsbury distilled the crop in small batches, with the gin built around [estate-grown wild botanicals](https://www.trendhunter.com/trends/wonky-apple-and-fennel-gin) and the [vodka distilled four times](https://www.trendhunter.com/trends/wormwood-vodka). The harvest yielded 30,000 bottles. They are now stocked in more than 200 Waitrose stores at £25. Distribution across more than 200 stores turns a single-field spirit into a mass-market product rather than a niche estate bottle. At £25, the line brings traceable farm sourcing and regenerative credentials to supermarket alcohol purchases. Image Credit: Waitrose ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 42% | Activity: 50% | Freshness: 100% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Single-estate Spirits:** Field-specific grain sourcing gives mainstream alcohol brands a premium provenance story that blends craft cues with scalable retail distribution. - **Regenerative Alcohol:** Regenerative farming marks on spirits create space for sustainability-led differentiation in categories traditionally driven by flavor, price, and brand heritage. - **Farm-to-shelf Provenance:** Retailers with owned agricultural assets can transform private-label products into traceable origin goods with stronger consumer trust and storytelling value. ### Sectors Adopting This - **Alcoholic Beverages:** Supermarket-backed grain-to-bottle production introduces new competitive pressure for craft distillers by pairing provenance with accessible pricing. - **Grocery Retail:** Own-farm ingredient sourcing allows retailers to build exclusive product lines that elevate private labels beyond commodity positioning. - **Sustainable Agriculture:** Consumer packaged goods tied to regenerative crop systems broaden the commercial visibility of farming practices once confined to supply-chain reporting. ## Related on Trend Hunter - [Premium Organic Spirits Packaging](https://www.trendhunter.com/trends/Eight-Lands.md) - [Single-Farm Whisky](https://www.trendhunter.com/trends/Single-farm-whisky.md) - [Cornish Grain-to-Glass Distilleries](https://www.trendhunter.com/trends/the-bodmin-jail-distillery.md) - [Visible Craft Distilling Spaces](https://www.trendhunter.com/trends/spitalfields-distillery.md) - [Single-Estate Distillers Cuts](https://www.trendhunter.com/trends/distillers-cut-vodka.md) - [Hyper-Local Whisky Production](https://www.trendhunter.com/trends/grasmere-distillery.md) - [Heritage-Inspired Gin Expressions](https://www.trendhunter.com/trends/the-english-heritage.md)