# Purchasable Pigment Operations 'Own a Colour' Campaign Aims to Raise Money for UNICEF By Daniel Glover | Published 2011-10-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/own-a-colour References: [ownacolour](http://www.ownacolour.com/) & [unicef](http://www.unicef.ca/portal/SmartDefault.aspx) Children's charity [UNICEF](https://www.trendhunter.com/trends/patchwork-kingdoms) has joined forces with paint brand [Dulux](https://www.trendhunter.com/trends/dulux-1) in the 'Own a Colour' campaign, which lets people own a color from a choice of 16.7 million shades. The selection amounts to the number of colors displayed on an average computer screen. Each color is being sold for £1 with all proceeds going to UNICEF to help save children's lives. The aim is to raise 16.7 million pounds in record time using social and traditional media to spread the word and get people buying. People who purchase a color are able to rename it and have it displayed on a dedicated Dulux micro-site. Celebrities who have already bought into the Own a Colour campaign include Jemima Khan (CFC Blue), Duncan Bannatyne (Scottish Saltire Blue) and Sir Roger Moore (Swedish Blue). ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 12% | Activity: 19% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Color Ownership:** The 'Own a Colour' campaign highlights the increasing trend of people valuing personalized and unique experiences, including owning and renaming colors. - **Social Media Fundraising:** The use of social and traditional media to spread awareness and raise funds for charitable causes is a growing trend in fundraising and philanthropy. - **Celebrity Influence:** The participation of celebrities in the 'Own a Colour' campaign showcases the trend of leveraging celebrity influence to drive social impact and engage wider audiences. ### Sectors Adopting This - **Charitable Organizations:** Charitable organizations can explore adopting innovative fundraising campaigns, such as color ownership, to attract donors and generate more funds. - **Paint and Pigment Industry:** The 'Own a Colour' campaign presents opportunities for paint and pigment companies to collaborate with charities to create unique and personalized products that resonate with consumers. - **Digital Marketing and Advertising:** Digital marketing and advertising agencies can capitalize on the trend of social media fundraising by offering their expertise to nonprofits and charities to amplify their campaigns and reach wider audiences. ## Related on Trend Hunter - [Creative Color-Focused Apparel](https://www.trendhunter.com/trends/sherwin-williams.md) - [Color Infusion Paint Campaigns](https://www.trendhunter.com/trends/paint-your-rent.md) - [Vibrant Creativity Campaigns](https://www.trendhunter.com/trends/creative-acts-of-color.md) - [Rebranded Color Campaigns](https://www.trendhunter.com/trends/the-loneliest-color.md) - [Ultra-Chic Paint Campaigns](https://www.trendhunter.com/trends/lick-the-one-campaign.md) - [High-Frequency Paints](https://www.trendhunter.com/trends/yolo-paint.md) - [Doll-Themed Pink Paints](https://www.trendhunter.com/trends/pinkie.md) - [Food Insecurity Retail Campaigns](https://www.trendhunter.com/trends/asda-you-buy-we-donate.md) - [Painted Metaverse Houses](https://www.trendhunter.com/trends/colorverse.md)