# Comfortable Pregnancy Insight Wearables The Owlet Band Helps Mothers Keep an Eye on Their Baby By Michael Hemsworth | Published 2019-01-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/owlet-band References: [gadgetify](http://www.gadgetify.com/owlet-band/) & [owletcare](https://owletcare.com/pages/band) The Owlet Band is the latest innovation from the brand that aims to keep mothers informed of the health of their unborn child as they progress through the various stages of their pregnancy. The wearable works by being worn around the belly and is crafted from comfortable fabric that is stretchable and breathable to move with the body instead of against it. Integrated sensors will keep mothers informed of the fetal heart rate, kick count and contraction via the accompanying app to provide real-time updates that provide peace-of-mind with how their baby is doing. The Owlet Band help to bridge the disconnect that can exist for mothers between them and their baby when in utero, while also working to get them prepared for birthing months ahead of their due date. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 20% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Pregnancy Wearables:** Technology that accompanies women through their pregnancy and keeps them informed of the health of their unborn child in real-time. - **Comfortable Maternity Wear:** The utilization of fabrics and materials that are stretchable and breathable to move with the body and not against it. - **Connected Parenting:** The use of technology to bridge the disconnect that can exist between parents and their children. ### Sectors Adopting This - **Healthcare:** The healthcare market which caters to prenatal and postnatal care. - **Fashion:** The fashion industry that is creating comfortable and stylish maternity wear. - **Consumer Technology:** The technology industry that creates connected devices for families to use to enhance daily life. ## Related on Trend Hunter - [Sleep-Monitoring Baby Sock Wearables](https://www.trendhunter.com/trends/owlet-dream-duo.md) - [Fertility-Tracking Wearables](https://www.trendhunter.com/trends/natural-cycles-nc-band.md) - [Sweat-Based Pregnancy Wearables](https://www.trendhunter.com/trends/molesense.md) - [Baby-Tracking Smart Socks](https://www.trendhunter.com/trends/eufy-smart-sock.md) - [Medical Baby-Monitoring Socks](https://www.trendhunter.com/trends/babysat.md) - [Pregnancy-Friendly Fitness Equipment](https://www.trendhunter.com/trends/bala-mama.md) - [AI-Based Baby Wellness Monitors](https://www.trendhunter.com/trends/baby-wellness-monitor.md) - [AI-Powered Baby Monitors](https://www.trendhunter.com/trends/aura-smart-baby-monitor.md) - [Schedule-Predicting Baby Monitors](https://www.trendhunter.com/trends/owlet-cam-2.md)