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# Multi-Purpose Transforming Bags
The OWLBAG Changes Shape to Meet Your Every Need

By Niko Pajkovic | Published 2016-04-02 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/owlbag-bag-transform
References: [kickstarter](https://www.kickstarter.com/projects/ostrich-pillow/owlbag?ref=category)

The OWLBAG is a modern and stylish bag that is unique in the face of its competition. What is unique about The OWLBAG is that it is actually made up of [four bags](https://www.trendhunter.com/trends/rimowa-3in1), and each one can be used along with the others -- or separately -- to suit your needs.

The OWLBAG serves as a rucksack, [a tote, a messenger bag](https://www.trendhunter.com/trends/subu-x-hpotr), and for the more fashion-forward, a bag called ‘sack-mode.’ OWLBAG is a highly functional product made for people on the go, and was created to do everything that may be needed of it.

With production in the hands of QWSTION, a top-notch Zurich-based bag brand, quality will be excellent. There is an optional tech-feature, which enhances the OWLBAG with [Bluetooth proximity](https://www.trendhunter.com/trends/coalax-lancer300) that allows the owner to more easily locate their bag, and a Smart Power Bank for some portable power.

The OWLBAG is now entering production, and is set for delivery as early as September 2016.

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 94% | Activity: 92% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### Why This Trend Is Growing

- **Modular Bag Design:** There is an opportunity for brands to develop modular bag designs that allow users to customize the bag for different purposes.
- **Multi-functionality:** Brands can explore the concept of creating versatile bags that can transform into different styles to meet the diverse needs of consumers.
- **Smart Bag Technology:** There is potential for the integration of smart technology into bags, such as Bluetooth proximity features and portable power banks.

### Industries Being Reshaped

- **Fashion Accessories:** Fashion accessory brands can explore the creation of multi-purpose bags that offer both style and functionality.
- **Travel and Luggage:** The travel and luggage industry can develop modular bags that adapt to different travel needs, such as backpacks, totes, and messenger bags.
- **Technology and Gadgets:** Brands in the technology and gadgets industry can explore the integration of smart features into bags, providing additional functionality for consumers.

## Related on Trend Hunter

- [Spacious Modular Multifunctional Bags](https://www.trendhunter.com/trends/switchup.md)
- [Adaptable Three-in-One Bags](https://www.trendhunter.com/trends/ultix-outdoors-superpack.md)
- [Triple-Style Travel Bags](https://www.trendhunter.com/trends/tefors-ultimatum-bag.md)
- [Modular Multifunctional Bags](https://www.trendhunter.com/trends/mercurius.md)
- [18-Pocket Travel Bags](https://www.trendhunter.com/trends/the-hop-bag-1.md)
- [Shapeshifting Tech Sling Bags](https://www.trendhunter.com/trends/carry-cubo-ishox5.md)
- [Sleek Multifuntional Lifestyle Bags](https://www.trendhunter.com/trends/bask-bag.md)
- [Hybrid Travel Bags](https://www.trendhunter.com/trends/taskin-swift.md)
- [Customizable Backpack-Style Suitcases](https://www.trendhunter.com/trends/roller-travel-bag.md)