# Premium Material Lifestyle Sneaker The Row Introduces the New Lifestyle Owen Runner Shoe By Amy Duong | Published 2022-07-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/owen-runner References: [hypebeast](https://hypebeast.com/2022/7/the-row-owen-runner-mesh-suede) & [therow](https://www.therow.com/us/shop/sneakers_cod17312294kf.html) [The Row](https://www.trendhunter.com/trends/soft-goods-collection) introduces the new [Owen](https://www.trendhunter.com/trends/ace-paloma-cocktail) runner that is made to be versatile and comfortable for all-day wearing. It is constructed from a blend of both mesh and suede materials throughout the entire silhouette and notably, the shoe is crafted in Italy. The upper has technical soft mesh specifically and calfskin suede for a premium feel -- there is minimally overlaying in a light tan hue. It comes in a Mint colorway as the midsole is detailed with white accents along with cream and light and dark brown colors as well. The foundation of the shoe is a rubber-treaded sole unit that is done in a bright green. A similar green can be seen balancing the shoe at the top as well. Image Credit: The Row ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 21% | Activity: 2% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Versatile Lifestyle Footwear:** Opportunity for brands to create comfortable and versatile footwear that can be worn throughout the day. - **Blend of Mesh and Suede Materials:** Incorporating both mesh and suede materials in the construction of footwear to create a unique texture and design. - **Colorful Soles for Sneakers:** Opportunity to add a pop of color to sneakers with bright and bold colored soles. ### Industries Being Reshaped - **Footwear Industry:** The footwear industry can benefit from incorporating new materials and design elements to create unique footwear for consumers. - **Luxury Fashion Industry:** Luxury fashion brands can create premium lifestyle sneakers that can be worn in various settings. - **Sportswear Industry:** Sportswear brands can incorporate versatility and comfort in lifestyle sneakers without compromising on performance. ## Related on Trend Hunter - [Chunky Trainer Designs](https://www.trendhunter.com/trends/breeze-sneaker.md) - [Super-Flat Luxurious Sneakers](https://www.trendhunter.com/trends/sprinters.md) - [Bold Collaborative Fashion Footwear](https://www.trendhunter.com/trends/sprinters-collection.md) - [Luxurious Minimal Sneakers](https://www.trendhunter.com/trends/cloudtilt-collaboration.md) - [Breathable Mesh Technical Sneakers](https://www.trendhunter.com/trends/edge-flex.md) - [Muted Tonal Breathable Sneakers](https://www.trendhunter.com/trends/progrid-omni-9-armor.md) - [Modern Driving Sneakers](https://www.trendhunter.com/trends/rerun-drive.md) - [Spring-Ready Intricately Laced Shoes](https://www.trendhunter.com/trends/megalaced-mule.md) - [2000s-Inspired Lifestyle Sneakers](https://www.trendhunter.com/trends/progrid-omni-9.md)