# Professional Media Storage Devices OWC Has Unveiled the 'Atlas' Line of Data Management Solutions By Colin Smith | Published 2022-01-04 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/owc-atlas References: [owc](https://www.owc.com/?a)  [OWC](https://www.trendhunter.com/trends/portable-storage-drives), the premier manufacturer of zero-emissions technology for PC and Mac, has debuted the 'OWC Atlas Series,' which includes several [professional-grade media storage management devices](https://www.trendhunter.com/trends/9100-pro-series-ssds). There are four storage devices in the Atlas series. The first model, the 'OWC Atlas S Pro,' is available now, while the other three will be released in Q2 2022. The Atlas S Pro offers writing speeds of up to 276MB/s and reading speeds of up to 290MB/s, while the 'Atlas Pro' and 'Atlas Pro Ultra' both feature much greater speeds for heavy-duty professional video content work. The Pro and Pro Ultra models deliver speeds of up to 1400MB's and 1700MB/s, respectively, which is enough to easily work with high resolution 8K content. The fourth device in the Atlas series is a compact device designed for portability and convenience. The 'OWC Atlas FXR' is near the size of a debit card, and OWC claims it is the smallest [Thunderbolt](https://www.trendhunter.com/trends/storage-hub-expansions) CFexpress card reader on the market. The Atlas FXR supports the maximum speed of the CFX, Thunderbolt, and USB cables that it interfaces with. Image Credit: OWC ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 16% | Activity: 15% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Zero-emissions Technology:** The Atlas series' use of zero-emissions technology opens up opportunities for similar eco-friendly innovations in the data management industry. - **Professional-grade Speeds:** The faster read and write speeds of the Atlas Pro and Pro Ultra models suggest ongoing opportunities for disruptive innovation in media storage solutions built around high-speed processing. - **Compact and Portable Design:** The OWC Atlas FXR features a design that emphasizes portability and convenience, indicating a potential opportunity to create similar ultra-portable solutions for the data management industry. ### Sectors Adopting This - **Data Management:** The OWC Atlas series introduces new opportunities for developing advanced and eco-friendly media storage solutions. - **Video Production:** Professional-grade speeds in the Atlas Pro and Ultra models may soon become a baseline expectation in the video production industry, paving the way for further innovation in media storage geared toward high-resolution content. - **USB and Thunderbolt Accessories:** OWC Atlas FXR, the smallest Thunderbolt CFexpress card reader on the market, sets a precedent for a potential proliferation of small and convenient accessories that enhance the user experience of USB and Thunderbolt devices. ## Related on Trend Hunter - [Compact Portable Storage Drives](https://www.trendhunter.com/trends/portable-storage-drives.md) - [Thunderbolt Storage Hub Expansions](https://www.trendhunter.com/trends/storage-hub-expansions.md) - [Compact Mountable Portable SSDs](https://www.trendhunter.com/trends/professional-go-portable-ssd.md) - [Creator-Focused Storage Solutions](https://www.trendhunter.com/trends/storage-devices.md) - [Multipurpose Rackmount Devices](https://www.trendhunter.com/trends/flex-1u4.md) - [Creator-Focused SSD Storage Systems](https://www.trendhunter.com/trends/sandisk.md) - [Trackable Mobile Storage Expansions](https://www.trendhunter.com/trends/planck-studio-ssd.md) - [High-Speed Field-Ready SSDs](https://www.trendhunter.com/trends/tcreate-cinemapr-p31.md) - [High-Performance Data Storage Drives](https://www.trendhunter.com/trends/owc-envoy-pro-mini.md)