# Vegetarian Hotel Chains Ovolo Hotels to Go Vegetarian for a Year as Its 'The Year of the Veg' By Ell Smith | Published 2020-11-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ovolo-hotels References: [ovolohotels](https://ovolohotels.com/) [Vegetarianism is growing in popularity](https://www.trendhunter.com/trends/meat-free-made-easy-campaign) as conscious consumers look to better themselves and the environment, but travelling and being in a new setting has always challenged dietary restrictions -- this is part of the reason why Ovolo Hotels will be going entirely vegetarian for a full year. This decision was made as part of the brands new The Year of the Veg initiative, in which all of its [bars and restaurants](https://www.trendhunter.com/trends/healthcentric-experience) across Australia and Hong Kong will adopt a [plant-based menu](https://www.trendhunter.com/trends/restaurant-takeover) for the next 365 days. According to the CEO Girish Jhunjhnuwala, "We want to be conscious about what we are consuming and practice environmental sustainability as best as we can, as this leads to a larger impact on humanity, not just the environment.” Image Credit: Ovolo Hotels ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 52% | Activity: 64% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Vegetarian Travel:** More hotels and restaurants are adopting plant-based menus to accommodate the growing number of conscious travelers. - **Sustainability in Hospitality:** The hospitality industry is shifting towards environmental sustainability, with more hotels implementing eco-friendly practices and menus. - **Plant-based Diets:** The popularity of plant-based diets is growing, encouraging more businesses to introduce vegetarian and vegan options to their menus. ### Where This Applies - **Hospitality:** The hospitality industry can take advantage of the growing trend of vegetarian travel and sustainability by introducing plant-based menus and eco-friendly practices. - **Food and Beverage:** The food and beverage industry can capitalize on the popularity of plant-based diets by introducing more vegetarian and vegan options to their menus. - **Travel:** The travel industry can cater to conscious travelers looking for sustainable and plant-based options by partnering with hotels and restaurants that offer such services. ## Related on Trend Hunter - [Luxury Vegan Hotel Rooms](https://www.trendhunter.com/trends/mandarin-oriental-1.md) - [Vegetarian Fast Food Restaurants](https://www.trendhunter.com/trends/vurger-king.md) - [Vegan-Friendly Restaurant Chain Menus](https://www.trendhunter.com/trends/spice-grill-flame.md) - [Vegetarian-Only Delivery Services](https://www.trendhunter.com/trends/pure-veg-mode.md) - [Compassionate Travel Platforms](https://www.trendhunter.com/trends/vegius.md) - [Collaborative Meatless Menus](https://www.trendhunter.com/trends/fully-meatless-menu.md) - [QSR Vegetarian Menus](https://www.trendhunter.com/trends/aw-canada.md) - [Vegan Pork Dishes](https://www.trendhunter.com/trends/vegan-pork-dish.md) - [Plant-Based Inflight Menus](https://www.trendhunter.com/trends/plant-based-inflight-menu.md)