# Vegetarian Hotel Restaurant Menus 'Ovolo Hotels' Announced a Fully Plant-Based Menu for 2022 By Colin Smith | Published 2022-02-22 | World Source: Trend Hunter, https://www.trendhunter.com/trends/ovolo-hotels-restaurant References: [greenqueen.hk](https://www.greenqueen.com.hk/ovolo-hotels-2nd-meat-free-year/) & [ovolohotels](https://ovolohotels.com/?a)  The Ovolo Hotels restaurant inside of the 12 Ovolo Hotels locations from Australia to Hong Kong will serve a 100% vegetarian menu throughout 2022. The company first served a vegetarian menu throughout 2021 to celebrate "the year of the veg," and while some of its locations have kept the vegetarian menu, others returned to a meat-eating menu. Now, the hotel is yet again offering only [vegetarian options](https://www.trendhunter.com/trends/restaurant-takeover) across its entire hotel chain. Ovolo Hotels strives to be an industry leader in the adoption of [plant-based cuisine](https://www.trendhunter.com/trends/proveg-international-catering-guide). As part of this, the company has uploaded a 'Plant'd Playbook' white paper on its website for all to access. This playbook outlines the industry goals and initiatives by the company in the change to a more sustainable, vegetarian-inclusive future. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 45% | Activity: 53% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Why This Trend Is Growing - **Plant-based Menus:** Restaurants and hotels are adopting a fully plant-based menu option, challenging traditional meat-centered menus and accommodating consumer preferences for more plant-based diets. - **Sustainability Initiatives:** Companies are striving for industry leadership in sustainability initiatives such as adopting plant-based cuisine in their operations, to appeal to sustainability-minded consumers and to reduce their environmental impact. - **Healthy & Conscious Eating:** Consumers demand health conscious food options as lifestyles have shifted towards plant-based diets, avoiding meat products, and promoting a healthier food industry that encourages conscious eating. ### Industries Being Reshaped - **Hospitality:** The hospitality industry is adapting to consumer demand for healthier, more sustainable eating choices, and accommodating those with plant-based diets by offering fully plant-based menus that appeal to this demand for conscious eating. - **Food & Beverage Industry:** Restaurants and hotels in the food & beverage industry are innovating in sustainability initiatives and adopting plant-based cuisine, reflecting a growing trend toward more health-conscious lifestyles and environmentally sustainable practices. - **Tourism & Travel:** Companies offering tourism and travel services are meeting the needs and preferences of their customers, who may want to eat plant-based or want to reduce their environmental impact, and by this, they are able to access new markets and appeal to broadening target audiences. ## Related on Trend Hunter - [Luxury Vegan Hotel Rooms](https://www.trendhunter.com/trends/mandarin-oriental-1.md) - [Vegan-Friendly Restaurant Chain Menus](https://www.trendhunter.com/trends/spice-grill-flame.md) - [Collaborative Meatless Menus](https://www.trendhunter.com/trends/fully-meatless-menu.md) - [Plant-Based Cruise Menus](https://www.trendhunter.com/trends/vegan-menus.md) - [Vegan Pork Dishes](https://www.trendhunter.com/trends/vegan-pork-dish.md) - [Plant-Based Inflight Menus](https://www.trendhunter.com/trends/plant-based-inflight-menu.md) - [Vegetarian-Only Delivery Services](https://www.trendhunter.com/trends/pure-veg-mode.md) - [QSR Vegetarian Menus](https://www.trendhunter.com/trends/aw-canada.md) - [Vegan Steakhouses](https://www.trendhunter.com/trends/vegan-steakhouse.md)