# Rapper Co-Branded Streetwear BAPE and OVO Team Up Again to Launch New Fall/Winter 2022 Collection By Niko Pajkovic | Published 2022-09-21 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/ovo References: [modern-notoriety](https://www.modern-notoriety.com/bape-ovo-fw22-collection-release-date/?utm_source=feedly&utm_medium=rss&utm_campaign=bape-ovo-fw22-collection-release-date) & [bape](https://bape.com/) Japanese streetwear brand [A Bathing Ape](https://www.trendhunter.com/trends/bearbrick-aroma-ornaments) ([BAPE](https://www.trendhunter.com/trends/bape-x-ovo-1)) has teamed up with rapper Drake's fashion label OVO to launch a new Fall/Winter 2022 collection. The new collection arrives as a direct follow-up to the two brands' highly successful Fall/Winter 2021 collaboration. The new collection features a wide range of apparel, footwear, and accessories. Standout pieces include a co-branded Shark Hoodie, a minimalist black bomber jacket, and a black and white tee featuring the OVO Owl and APE HEAD logo. Rounding out the collection is a series of accessories, which include a keychain, socks, and an APE-HEAD couch cushion. Interested consumers can shop the BAPE x OVO Fall/Winter 2022 collection on BAPE and OVO's websites as well as both brands' physical store locations. Image Credit: BAPE ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 97% | Activity: 97% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### What Makes This Trend Stand Out - **Co-branded Streetwear:** Co-branding streetwear with other brands and artists provides an innovative way to bring diverse audiences together. - **Limited Release Drops:** Using limited release drops to generate hype and demand can create opportunities for valuable reselling markets and increased brand loyalty. - **Celebrity Fashion Collaborations:** Collaborating with celebrities to release exclusive fashion collections can generate buzz and create new revenue streams for both the brand and artist. ### Sectors Adopting This - **Fashion Industry:** The fashion industry can leverage co-branding and limited release drops to introduce new collections and create buzz while engaging with diverse audiences. - **Music Industry:** The music industry can explore co-branding with fashion companies while collaborating with artists to create exclusive fashion collections and appeal to their fanbase. - **Retail Industry:** The retail industry can use celebrity fashion collaborations to increase foot traffic in physical store locations and drive online sales through limited edition products. ## Related on Trend Hunter - [Blue Camo Streetwear](https://www.trendhunter.com/trends/bape-x-ovo-1.md) - [Sports-Inspired Streetwear](https://www.trendhunter.com/trends/ovo-x-wwe.md) - [Rapper-Backed Tech Accessories](https://www.trendhunter.com/trends/casetify-4.md) - [Streetwear-Style Golf Apparel](https://www.trendhunter.com/trends/callaway.md) - [Culturally Inspired Fall-Ready Streetwear](https://www.trendhunter.com/trends/connect-with-people.md) - [Rapper-Backed Apparel Capsules](https://www.trendhunter.com/trends/ovo-5.md) - [Elevated Collegiate Streetwear](https://www.trendhunter.com/trends/the-campus-collection.md) - [Comic Collab Apparel](https://www.trendhunter.com/trends/ovo-x-marvel.md) - [Reimagined Signature Militaristic Streetwear](https://www.trendhunter.com/trends/bape-and-alpha-industries.md)