# Canadian Rapper Fashions This OVO x Roots Canada October Varsity Jacket is a Limited Release By Rebecca Byers | Published 2015-02-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ovo-x-roots-canada References: [hypebeast](http://hypebeast.com/2015/2/drake-presents-ovo-x-roots-canada-2015-october-varsity-jacket) & [missinfo](http://www.missinfo.tv/index.php/drake-presents-ovo-x-roots-canada-2015-october-varsity-jackets/) Debuted by Drake himself at a recent PARTYNEXTDOOR concert in New York City, the OVO x Roots Canada October [Varsity Jacket](https://www.trendhunter.com/trends/reigning-champ-and-golden-bear) is a stylish 100% bison leather jacket that advertises your dedication to the Toronto-born rapper and one of Canada's most treasured clothing brands. The OVO x Roots Canada October Varsity Jacket will retail for $900 and will have an extremely limited release, with only 50 being handcrafted. The OVO x Roots Canada October Varsity Jacket will eventually have an online release, which will follow exclusive sales at the OVO Flagship store in Toronto. This co-branded jacket is an example of how [limited release capsule collections](https://www.trendhunter.com/trends/nocta-x-chrome-hearts) are driven by passionate fans willing to spend on luxury items that are a part of a historic collaboration. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 48% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Limited Release Capsule Collections:** The trend of limited release capsule collections allows brands to create exclusive collaborations that cater to passionate fans and drive sales of luxury items. - **Brand Collaborations:** The trend of brand collaborations opens up opportunities for businesses to form partnerships with influential figures and leverage their fanbase for marketing and sales. - **Luxury Fashion Investments:** The trend of consumers investing in luxury fashion items offers disruptive innovation opportunities for brands to create high-end, limited edition products that appeal to dedicated fans. ### Where This Applies - **Fashion:** The fashion industry can explore the trend of limited release capsule collections and brand collaborations to create exclusive and highly desirable products that cater to dedicated fan bases. - **Music:** The music industry can leverage the trend of brand collaborations to create merchandise and fashion collections that resonate with fans and enhance the overall fan experience. - **Online Retail:** The online retail industry can capitalize on the trend of luxury fashion investments by offering a platform for exclusive releases, catering to consumers looking to invest in high-end fashion items. ## Related on Trend Hunter - [Elevated Collegiate Streetwear](https://www.trendhunter.com/trends/the-campus-collection.md) - [Rapper-Backed Tech Accessories](https://www.trendhunter.com/trends/casetify-4.md) - [Sports-Inspired Streetwear](https://www.trendhunter.com/trends/ovo-x-wwe.md) - [Comic Collab Apparel](https://www.trendhunter.com/trends/ovo-x-marvel.md) - [Streetwear-Style Golf Apparel](https://www.trendhunter.com/trends/callaway.md) - [Rapper-Backed Apparel Capsules](https://www.trendhunter.com/trends/ovo-5.md) - [Street‑Meets‑Golf Apparel](https://www.trendhunter.com/trends/ovo-golf-collection.md) - [Cultural Sports Collaboration](https://www.trendhunter.com/trends/world-series-collection.md) - [Luxe Retailer Varsity Jackets](https://www.trendhunter.com/trends/wool-varsity-jacket.md)