# Iconic Cartoon-Themed Streetwear Drake's OVO Launches the OVO X Disney SS22 Collection By Niko Pajkovic | Published 2022-02-24 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/ovo-x-disney-ss22-collection References: [modern-notoriety](https://www.modern-notoriety.com/ovo-disney-ss22-collection-release-date/?utm_source=feedly&utm_medium=rss&utm_campaign=ovo-disney-ss22-collection-release-date) & [ca.octobersveryown](https://ca.octobersveryown.com/) October's [Very](https://www.trendhunter.com/trends/callaway) Own ([OVO](https://www.trendhunter.com/trends/ovo-x-marvel)), a Toronto-based streetwear label founded by superstar rapper Drake, has teamed up with [Disney](https://www.trendhunter.com/trends/forever-21-x-disney) to launch the OVO x Disney SS22 collection. The new offering arrives shortly after the brand's release of its other pop-culture-themed collaborative collection with Scarface. The concise capsule consists of garments including t-shirts, crewneck sweatshirts, and hoodies, the majority of which feature an old-school Mickey Mouse animation. Some pieces also feature Donald Duck and Goofy, such as the Dream Team hockey crewneck. In addition, the collection delivers a few hockey-inspired pieces, such as the Sherwood hockey jerseys, drawing from the brand's Canadian roots. The OVO x Disney SS22 collection is set to drop Friday, February 25 at physical OVO store locations and online via OVO's website. Image Credit: OVO ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 89% | Activity: 79% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Key Themes Behind This Trend - **Cartoon-themed Streetwear:** The popularity of collaborations that unite fashion and iconic cartoon characters presents a disruptive innovation opportunity for fashion and entertainment industry players. - **Pop-culture Collaborations:** Collaborations that tap into nostalgia and iconic pop-culture trends have a high potential for successful disruption on both the fashion and entertainment industries. - **Drop Culture:** The trend of high-impact, limited edition drops, like the OVO X Disney SS22 Collection, creates buzz and exclusivity, and could be a disruptive innovation opportunity for any industry that can leverage these principles. ### Where This Applies - **Fashion:** The fashion industry can leverage popular culture icons to create unique and exclusive collections, capable of meeting the demand of a young and demanding target audience. - **Entertainment:** Entertainment industry players can partner with fashion brands to diversify their revenue streams and leverage nostalgia to attract and retain their fanbase. - **Marketing:** Utilizing the drop culture trend can produce high-profile marketing opportunities that are both exclusive and generate hype, increasing brand awareness and driving revenue. ## Related on Trend Hunter - [Comic Collab Apparel](https://www.trendhunter.com/trends/ovo-x-marvel.md) - [Sports-Inspired Streetwear](https://www.trendhunter.com/trends/ovo-x-wwe.md) - [Streetwear-Style Golf Apparel](https://www.trendhunter.com/trends/callaway.md) - [Street‑Meets‑Golf Apparel](https://www.trendhunter.com/trends/ovo-golf-collection.md) - [Elevated Collegiate Streetwear](https://www.trendhunter.com/trends/the-campus-collection.md) - [Back-To-School Disney-Inspired Fashion Lines](https://www.trendhunter.com/trends/forever-21-x-disney.md) - [Cartoon Duck-Inspired Apparel](https://www.trendhunter.com/trends/disney-x-karl-lagerfeld.md) - [Rapper-Backed Tech Accessories](https://www.trendhunter.com/trends/casetify-4.md) - [Cartoon-Themed Performance Wear](https://www.trendhunter.com/trends/disney-x-lululemon.md)