# Anticipated Basketball Collaborations The OVO x Air Jordan Line Will Drop NBA's All-Star Weekend By Kalin Ned | Published 2018-02-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ovo-x-air-jordan1 References: [highsnobiety](https://www.highsnobiety.com/p/ovo-air-jordan-8-another-look/#slide-2) & [instagram](https://www.instagram.com/welcomeovo/?utm_source=ig_embed) The OVO x Air Jordan collaboration is one of the most highly anticipated drops of the year and it is scheduled to launch in conjunction with the 2018 [NBA](https://www.trendhunter.com/trends/jordan-clarkson) All-Star Weekend in Los Angeles. The Air Jordan 8 come in all-white and all-black colorways with tumbled leather and nubuck, stylish gold detailing and appropriate Air Jordan and OVO branding. [Drake's](https://www.trendhunter.com/trends/fathers-day-accessories-capsule) brand has revealed a sneak peak of the OVO x Air Jordan team-up on its [Instagram](https://www.trendhunter.com/trends/callaway). The photos reveal matching tracksuit apparel in black and white with similar detailing and branding. Combined with the superior comfort and quality, as well as the retro and non-demanding color palette of the the Air Jordan 8 and accompanying apparel, the OVO x Air Jordan collaboration will definitely inspire and delight basketball fans. Photo Credits: Instagram @welcomeovo ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 81% | Activity: 48% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Anticipated Basketball Collaborations:** The partnership between OVO and Air Jordan has created a buzz among basketball fans, highlighting the demand for exclusive collaborations. - **High-end Sneaker Releases:** The launch of the OVO x Air Jordan line demonstrates the growing trend of luxury sneakers in the fashion industry. - **Celebrity Influenced Fashion:** By teaming up with Drake's OVO brand, Air Jordan is tapping into the popularity of celebrity-driven fashion collaborations. ### Where This Applies - **Footwear:** The OVO x Air Jordan collaboration presents an opportunity for the footwear industry to explore new designs and marketing strategies for exclusive sneaker releases. - **Fashion:** This collaboration highlights the intersection of sports and luxury fashion, providing innovative ideas for the fashion industry to leverage brand partnerships. - **Entertainment:** The OVO x Air Jordan collaboration showcases the power of celebrity endorsements, offering potential avenues for the entertainment industry to explore new fashion collaborations. ## Related on Trend Hunter - [Sports-Inspired Streetwear](https://www.trendhunter.com/trends/ovo-x-wwe.md) - [Large-Scale Basketball Events](https://www.trendhunter.com/trends/foot-locker-takeover.md) - [Stealthy Colorblocked Basketball Shoes](https://www.trendhunter.com/trends/flu-game-colorway.md) - [NBA Shoe Collaborations](https://www.trendhunter.com/trends/jordan-clarkson.md) - [Street‑Meets‑Golf Apparel](https://www.trendhunter.com/trends/ovo-golf-collection.md) - [Streetwear-Style Golf Apparel](https://www.trendhunter.com/trends/callaway.md) - [Rapper-Backed Apparel Capsules](https://www.trendhunter.com/trends/ovo-5.md) - [Speckled Minimal Basketball Shoes](https://www.trendhunter.com/trends/reverse-oreo.md) - [Basketball-Honoring Clogs](https://www.trendhunter.com/trends/nba-x-crocs-classic-clog-allstar.md)