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# Collaborative Functional Travel Bags
OVO and Porter Join Forces on a Capsule for SS22

By Amy Duong | Published 2022-05-09 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/ovo-and-porter
References: [hypebeast](https://hypebeast.com/2022/5/ovo-porter-ss22-functional-bag-collection-release-info) & [us.octobersveryown](https://us.octobersveryown.com/collections/ovo-porter)

OVO and [Porter](https://www.trendhunter.com/trends/bunney-1) are the latest forces to work alongside one another for the Spring/Summer 2022 season. The duo dive into the archival designs by Porter, tapping into its expertise and cultural perspective. As a result, the collection is made up of premium carrying designs that perfectly fuse the lifestyle brand's aesthetic and the Japanese brand's technicalities.

There are six items in total -- all of which are made in Japan. Every bag is detailed with the iconic OVO [Camo](https://www.trendhunter.com/trends/elf-cosmetics-x-bubble) patterning as well as the OVO monogram pattern. This includes the silhouettes of the 2Way Helmet Bag, the 2WAY [Boston](https://www.trendhunter.com/trends/adererror-x-birkenstock) bag, the Daypack, Pouch Case, the Document Case, and finally, the Waist Bag. All of these are made with heavy-duty water-repelling nylon twill.

Image Credit: OVO

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 11% | Activity: 17% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What Makes This Trend Stand Out

- **Collaborative Design Capsules:** Businesses can partner with complementary brands to fuse aesthetics and technicalities, resulting in unique and innovative products.
- **Technical Detailing in Fashion:** Designers can incorporate technical features into fashion pieces to create greater functionality and utility.
- **Lifestyle Brand Collaborations:** Brands can reach new audiences and gain greater exposure by collaborating with brands that share a similar target market and aesthetic.

### Sectors Adopting This

- **Fashion:** Collaborative design capsules offer opportunities for disruption and innovation in the fashion industry, especially with the incorporation of technical detailing.
- **Travel:** The functional design of collaborative travel bags suggests opportunities for disruption and innovation within the travel industry.
- **Marketing and Branding:** Businesses can leverage lifestyle brand collaborations to connect with new audiences and foster brand loyalty through unique products.

## Related on Trend Hunter

- [Elevated Collaborative Travel Bags](https://www.trendhunter.com/trends/bunney-1.md)
- [Functional Collaborative Technical Bags](https://www.trendhunter.com/trends/comme-des-garons-and-porter.md)
- [Collaborative Floral-Detailed Nylon Bags](https://www.trendhunter.com/trends/cecilie-bahnsen-3.md)
- [Street‑Meets‑Golf Apparel](https://www.trendhunter.com/trends/ovo-golf-collection.md)
- [Celebratory Plant-Based Bag Designs](https://www.trendhunter.com/trends/porter-tanker.md)
- [QSR Cafe-Themed Luxe Bags](https://www.trendhunter.com/trends/porter-and-starbucks.md)
- [Material-Updated Technical Bags](https://www.trendhunter.com/trends/allnew-tanker.md)
- [Streetwear-Style Golf Apparel](https://www.trendhunter.com/trends/callaway.md)
- [Sports-Inspired Streetwear](https://www.trendhunter.com/trends/ovo-x-wwe.md)
