# Collaborative Varsity Lifestyle Streetwear OVO and Playboy Join Forces on a New Collection By Amy Duong | Published 2023-02-11 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/ovo-and-playboy References: [highsnobiety](https://www.highsnobiety.com/p/playboy-drake-ovo-collection/) [OVO](https://www.trendhunter.com/trends/the-campus-collection) and [Playboy](https://www.trendhunter.com/trends/casetify-4) work in collaboration on a new collection, marking the second time that the duo is joining forces on a series of apparel. The capsule celebrates both the Owl motif by OVO and the bunny icon that is significant to Playboy, fusing American and Canadian classic looks. The co-created capsule delivers foundational looks and uses the staple silhouettes as a canvas that is adorned with co-branding accents throughout. Some of the standout items in the range spotlight the classic varsity jacket followed by a seres of hoodies, rugby tops, and caps. In total, there are 14 pieces that make up the joint collection and it is now available to shop online at October's Very [Own](https://www.trendhunter.com/trends/callaway). Image Credit: OVO ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 69% | Activity: 67% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Streetwear Collections:** Businesses can explore the opportunity to collaborate on cross-brand streetwear collections to deliver fan-favorite garments for the wider consumer market. - **Co-branding Accents:** Businesses can leverage co-branding accents to create a unique visual identity of crafted collabs that will appeal to fashion enthusiasts and increase demand for related products and apparel. - **Fusion of Iconic Motifs:** Businesses can develop innovative apparel lines by fusing iconic graphic motifs from different brands, regions, and cultures, allowing each partner brand to showcase their distinctive and shared identity of global consumer markets. ### Sectors Adopting This - **Fashion and Clothing Industries:** Fashion and clothing industries can benefit from creating an intriguing mix of iconic styles that resonate with a widespread and diverse consumer base. - **Consumer Goods Industries:** Consumer goods industries can explore opportunities to leverage brand collaboration as an innovation tactic to attract new consumer segments, diversify product offerings, and increase revenue streams. - **Marketing and Advertising Agencies:** Marketing and advertising agencies can offer improved customer targeting and branded product offerings by utilizing cross-brand collaborations in their advertising and branding strategies creating a unique value proposition to customers. ## Related on Trend Hunter - [Elevated Collegiate Streetwear](https://www.trendhunter.com/trends/the-campus-collection.md) - [Sports-Inspired Streetwear](https://www.trendhunter.com/trends/ovo-x-wwe.md) - [Comic Collab Apparel](https://www.trendhunter.com/trends/ovo-x-marvel.md) - [Street‑Meets‑Golf Apparel](https://www.trendhunter.com/trends/ovo-golf-collection.md) - [Streetwear-Style Golf Apparel](https://www.trendhunter.com/trends/callaway.md) - [Rapper-Backed Apparel Capsules](https://www.trendhunter.com/trends/ovo-5.md) - [Rapper-Backed Tech Accessories](https://www.trendhunter.com/trends/casetify-4.md) - [Blue Camo Streetwear](https://www.trendhunter.com/trends/bape-x-ovo-1.md) - [Collaborative Fashion-Centric Capsules](https://www.trendhunter.com/trends/vivienne-westwood-and-palace.md)