<!-- canonical: https://www.trendhunter.com/trends/ovo-air-jordan -->
<!-- robots: noindex -->

# Sneaker-Celebrating Sandals
The OVO Air Jordan 12 Sneaker Received a Complementary Slip-On Sandal

By Riley von Niessen | Published 2016-09-26 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/ovo-air-jordan
References: [hypebeast](http://hypebeast.com/2016/9/ovo-jordan-12-slides) & [nike](http://www.nike.com/us/en_us/c/jordan)

With the anticipated release of the OVO Air Jordan 12s coming at the beginning of October, many fans of [Drake's](https://www.trendhunter.com/trends/fathers-day-accessories-capsule) label and the basketball brand are looking forward to when they'll be able to pick up a pair.

In order to capitalize on this excitement, the two created [slip-on sandals](https://www.trendhunter.com/trends/air-superfly-moc) that make use of much of the same style. Like the OVO Air Jordan 12 sneakers, the masculine sandals are covered in a sleek white and gold colorway.

Marked mostly by white, the gold accents speckles the insole and carries the OVO branding that appears on the thick [Velcro](https://www.trendhunter.com/trends/hoka-mafate-three2) strap. Although it's not clear when the release of the slip-ons will come, it's likely that it'll follow that of the OVO Air Jordan 12s given the likeness in appearance.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 64% | Activity: 63% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Sneaker-celebrating Sandals:** Opportunity to combine popular sneaker styles with sandals to appeal to fans of both footwear categories.
- **White and Gold Colorway:** Potential for creating products in a sleek white and gold color scheme to attract consumers seeking luxurious and fashionable designs.
- **Collaborative Branding:** Possibility of partnering with different labels to create branded sandals that complement popular sneakers, expanding market reach.

### Who This Affects Most

- **Footwear:** Innovation in creating unique sandal designs that cater to sneaker enthusiasts and capitalize on the popularity of both categories.
- **Fashion:** Opportunity for fashion brands to incorporate white and gold colorways into their collections, inspired by the sneaker-sandal collaboration.
- **Collaborative Marketing:** Potential for companies to collaborate on branding efforts, creating co-branded products to generate buzz and reach new target markets.

## Related on Trend Hunter

- [Hybrid Sneaker-Inspired Slides](https://www.trendhunter.com/trends/nike-jordan-roam.md)
- [Sporty Perforated Slip-On Shoes](https://www.trendhunter.com/trends/foam-clogs.md)
- [Luxury Slip-On Hybrids](https://www.trendhunter.com/trends/air-jordan-mule-loafer.md)
- [Sneaker-Inspired Slip-On Loafers](https://www.trendhunter.com/trends/air-jordan-mule-dark-team-red.md)
- [Hybrid Slip-On Sleek Loafers](https://www.trendhunter.com/trends/mule-loafer.md)
- [Slip-On Basketball Shoes](https://www.trendhunter.com/trends/air-jordan-mule.md)
- [Speckled Minimal Basketball Shoes](https://www.trendhunter.com/trends/reverse-oreo.md)
- [Luxe Creamy Retro Sneakers](https://www.trendhunter.com/trends/phantom-colorway-1.md)
- [Hybrid Laced Sneaker Sandals](https://www.trendhunter.com/trends/beach-gazelle.md)
