# Rapper-Backed Apparel Capsules OVO Recruits Snoop Dogg, Birdman, and More for an NFL Capsule By Kanesa D | Published 2023-12-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ovo-5 References: [hypebeast](https://hypebeast.com/2023/12/drake-ovo-nfl-falcons-chiefs-patriots-saints-jets-eagles-steelers-seahawks-snoop-dogg-birdman-action-bronson-collection-release-info) & [us.octobersveryown](https://us.octobersveryown.com/)  Following the pair's recent collaboration, NFL and OVO are teaming up to launch a new collaboration featuring Birdman, Snoop Dogg, and Action Bronson. The upcoming drop showcases a diverse range, including varsity jackets, hoodies, t-shirts, hats, and mini helmets, featuring eight NFL teams: [Atlanta Falcons](https://www.trendhunter.com/trends/falcons-colorway), [Kansas City Chiefs](https://www.trendhunter.com/trends/off-season), New England Patriots, New Orleans Saints, New York Jets, New England Eagles, Pittsburgh Steelers, and the [Seattle Seahawks](https://www.trendhunter.com/trends/lululemon-4). For a touch of added sophistication, each piece is decorated with co-branded logos and colors of the respective NFL teams, along with OVO's iconic owl emblem. The visual campaign showcases Snoop Dogg representing the Steelers, Action Bronson for the Jets, and Birdman for the Saints. Starting December 15, fans can seize the opportunity to purchase the collection online at NFL and OVO platforms. Image Credit: OVO, [hypebeast](https://hypebeast.com/2023/12/drake-ovo-nfl-falcons-chiefs-patriots-saints-jets-eagles-steelers-seahawks-snoop-dogg-birdman-action-bronson-collection-release-info), [us.octobersveryown](https://us.octobersveryown.com/) ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 54% | Activity: 63% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Celebrity Collaborations:** The collaboration between NFL and OVO featuring Birdman, Snoop Dogg, and Action Bronson highlights the trend of rapper-backed apparel capsules. - **Co-branding:** The OVO and NFL collaboration showcases the trend of co-branded apparel featuring the logos and colors of the respective NFL teams. - **Online Exclusive Drops:** The online availability of the collection on NFL and OVO platforms taps into the trend of online exclusive drops. ### Where This Applies - **Fashion and Apparel:** The collaboration between NFL and OVO presents disruptive innovation opportunities in the fashion and apparel industry through rapper-backed apparel capsules. - **Sports Merchandise:** The co-branded apparel collection featuring NFL teams and OVO offers disruptive innovation opportunities in the sports merchandise industry. - **E-commerce:** The online drop of the NFL and OVO collaboration collection highlights disruptive innovation opportunities in the e-commerce industry for online exclusive product releases. ## Related on Trend Hunter - [Sports-Inspired Streetwear](https://www.trendhunter.com/trends/ovo-x-wwe.md) - [Comic Collab Apparel](https://www.trendhunter.com/trends/ovo-x-marvel.md) - [Collaborative Football-Inspired Apparel](https://www.trendhunter.com/trends/off-season.md) - [Assorted Football-Inspired Apparel](https://www.trendhunter.com/trends/pacsun-x-wild-collective.md) - [Rapper Alpine Winter Capsules](https://www.trendhunter.com/trends/moschino-x-snoop-dogg.md) - [Rapper-Backed Tech Accessories](https://www.trendhunter.com/trends/casetify-4.md) - [Streetwear-Style Golf Apparel](https://www.trendhunter.com/trends/callaway.md) - [Collegiate-Inspired Apparel](https://www.trendhunter.com/trends/todd-snyder-nfl-collection.md) - [Elevated Collegiate Streetwear](https://www.trendhunter.com/trends/the-campus-collection.md)