# Logo-Centric Vibrant Streetwear OVO Joins Forces with Keith Haring on a New Graphic Collection By Amy Duong | Published 2022-07-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ovo-1 References: [hypebeast](https://hypebeast.com/2022/7/drake-ovo-ss22-keith-haring-capsule-news) [OVO](https://www.trendhunter.com/trends/ovo-x-marvel) works alongside artist Keith Haring on a [new collection of streetwear](https://www.trendhunter.com/trends/bape-x-ovo-1) that is detailed with vibrant graphic accents for the season. It celebrates the [Night Owl](https://www.trendhunter.com/trends/mikeys-late-night-slice) logo that was created by the artist as it revisits this time around for the Spring/Summer 2022 season. It can be seen detailing items such as the denim jacket, the hoodie, a pin, and a graphic tee. The vibrant look has a neon base and the owl plastered on top along with graphics of stars and a bright red text that reads "NIGHT OWL." The most notable item in the range is the denim jacket that has a badge on the rear and the aforementioned graphic on the back. The entire new collection is now available to shop online at OVO. Image Credit: OVO ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 97% | Activity: 87% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Vibrant Streetwear:** Opportunity for disruptive innovation lies in utilizing vibrant graphics and bold colors to create unique streetwear collections that stand out in the market. - **Collaborative Collections:** Disruptive innovation can be achieved by collaborating with renowned artists to create unique streetwear collections with a personalized touch. - **Iconic Logos:** Opportunity for disruptive innovation exists in revamping iconic logos with new graphics and colors to create fresh streetwear collections that resonate with consumers. ### Industries Being Reshaped - **Fashion Industry:** Brands in the fashion industry can leverage the trend of vibrant streetwear to create fresh collections that keep up with evolving consumer preferences. - **Art Industry:** Artists can collaborate with fashion brands to create personalized collections that bring their art to new audiences and heighten their brand presence. - **Retail Industry:** Retailers can benefit from collaborating with artist-led fashion brands to provide unique products that cater to a niche market for streetwear enthusiasts. ## Related on Trend Hunter - [Comic Collab Apparel](https://www.trendhunter.com/trends/ovo-x-marvel.md) - [Sports-Inspired Streetwear](https://www.trendhunter.com/trends/ovo-x-wwe.md) - [Blue Camo Streetwear](https://www.trendhunter.com/trends/bape-x-ovo-1.md) - [Monochrome Sophisticated Apparel](https://www.trendhunter.com/trends/blvck-paris-x-keith-haring.md) - [Elevated Collegiate Streetwear](https://www.trendhunter.com/trends/the-campus-collection.md) - [Street‑Meets‑Golf Apparel](https://www.trendhunter.com/trends/ovo-golf-collection.md) - [Streetwear-Style Golf Apparel](https://www.trendhunter.com/trends/callaway.md) - [Rapper-Backed Apparel Capsules](https://www.trendhunter.com/trends/ovo-5.md) - [Rapper-Backed Tech Accessories](https://www.trendhunter.com/trends/casetify-4.md)