# Digital Health Support Services Oviva Raised $80 Million to Expand its Healthy Lifestyle Services By Colin Smith | Published 2022-03-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oviva References: [techcrunch](https://techcrunch.com/2021/08/31/oviva-grabs-80m-for-app-delivered-healthy-diet-programs/) & [oviva](https://oviva.com/uk/en/our-programmes/)  'Oviva' is a United Kingdom-based startup in the health technology industry that has secured partnerships with over 5,000 health practitioners, such as insurers and doctors. Now, Oviva has raised $80 million USD in order to expand both its team and its market presence. Oviva primarily offers [digital health support services](https://www.trendhunter.com/trends/digital-health-service), which are accessed either directly or by recommendation through a health professional. These services are delivered digitally in the form of applications and video calls. As of March 2022, Oviva offers health-focused services surrounding [diabetes](https://www.trendhunter.com/trends/january-ai-app), [weight management](https://www.trendhunter.com/trends/weight-management), general nutrition, and several other focused services. Oviva has so far served over 200,000 patients in the region. However, it believes that there are nearly 300 million people living with health challenges that could benefit from its services. This is the market it is seeking to expand to with its newest round of funding. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 13% | Activity: 30% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Digital Health Support Services:** Expanding access to digital health support services to tackle the growing need for personalized health services. - **Telemedicine:** Developing innovative solutions for remote healthcare services through telemedicine technology. - **Data Analytics:** Implementing data analytics tools to improve patient outcomes and optimize healthcare operations. ### Where This Applies - **Health Technology:** Health tech companies can use digital health support services to personalize healthcare and improve patient outcomes. - **Insurance:** Health insurance companies can partner with digital health support services to offer more comprehensive coverage and actively address long-term health issues. - **Pharmaceuticals:** Pharmaceutical companies can use digital health support services to improve patient enrollment in clinical trials and develop more effective treatments. ## Related on Trend Hunter - [Digital Health Brand Investments](https://www.trendhunter.com/trends/hinge-health.md) - [Specialized Women's Health Platforms](https://www.trendhunter.com/trends/xella-health.md) - [Virtual Gastrointestinal Care Clinics](https://www.trendhunter.com/trends/salvo-health.md) - [Nutrition Brand Investment Rounds](https://www.trendhunter.com/trends/squared-circles.md) - [Insurance-Covered Dietitian Support Services](https://www.trendhunter.com/trends/dietitian-support.md) - [Non-Profit Virtual Care Organizations](https://www.trendhunter.com/trends/musc-health.md) - [Home Diagnostic Health Coaches](https://www.trendhunter.com/trends/bisu.md) - [AI Digital Twin Applications](https://www.trendhunter.com/trends/ai-digital-twin.md) - [AI-Powered Patient-Centered Healthcare](https://www.trendhunter.com/trends/citizen-health.md)