# Virtual Game Customization Hubs EA and Overwolf to Launch a New Hub to The Sims Creator Mods By Amy Duong | Published 2022-10-25 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/overwolf References: [fastcompany](https://www.fastcompany.com/90795959/ea-launches-official-mod-program-sims-4)  [EA](https://www.trendhunter.com/trends/project-rene) works together with Overwolf on a special new hub for those who [curate their own upgrades](https://www.trendhunter.com/trends/crazygames-struckd) to The Sims. The Sims is no stranger to modifications as players have been updating their own upgrades and additional features since it first launched in 2001. The new project will allow users to have access to a safe and moderated space to find new content and that existing mods to be updated regularly to new versions. Lyndsay Pearson, the VP of franchise creative for The Sims at EA states, "It's something we've been talking about for a long time [...] How can we recognize the creations of these creators and offer a safer way for the consumers to engage with the content?” Image Credit: Electronic Arts ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 11% | Activity: 8% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Why This Trend Is Growing - **Virtual Game Mod Hubs:** Expect to see more game companies partnering with third-party providers to offer a secure and moderated platform for users to customize and share game content. - **User-created Content Recognition:** Companies that cater to user-generated content should consider offering recognition and incentives for creators to increase engagement and loyalty. - **Safe Gaming Communities:** Creating a safe and moderated gaming environment can be a disruptive innovation opportunity for companies that want to attract and retain users who prioritize safety and responsible use. ### Industries Being Reshaped - **Video Game:** Video game companies can partner with third-party providers to create a secure and moderated platform for users to customize and share game content. - **Social Media:** Social media companies can learn from the gaming industry and implement moderated communities to promote a safe and positive user experience. - **Influencer Marketing:** Partnering with user-generated content creators to develop customized products and campaigns allows companies to tap into the creativity and loyalty of their audience. ## Related on Trend Hunter - [Inclusive Game Features](https://www.trendhunter.com/trends/the-sims-4.md) - [Gaming Fashion Capsules](https://www.trendhunter.com/trends/sims-4-coach-open-access.md) - [Immersive Gameplay Features](https://www.trendhunter.com/trends/immersive-gameplay.md) - [Hair-Focused Gaming Initiatives](https://www.trendhunter.com/trends/dark-and-lovely.md) - [Enhanced Mobile Gaming Platforms](https://www.trendhunter.com/trends/samsung-gaming-hub.md) - [Adult Home Creation Games](https://www.trendhunter.com/trends/hometopia.md) - [Game Streaming Hubs](https://www.trendhunter.com/trends/omen-gaming-hub.md) - [Life Simulation Metaverses](https://www.trendhunter.com/trends/project-rene.md) - [Virtual Horse Racing Hubs](https://www.trendhunter.com/trends/ride-with-us.md)