# Outrageously Overweight Santa Structures Tiffany Ng Confesses Her Love for a Meatier Santa Claus By Malika Renee Butss | Published 2014-01-21 | TH Video Source: Trend Hunter, https://www.trendhunter.com/trends/overweight-santa References: [youtube](https://www.youtube.com/watch?v=RhFHU44B-wI) & [trendhunter](http://www.trendhunter.com/tiffanyng)  Trend Hunter’s Tiffany Ng opens our eyes to a more nontraditional and very overweight Santa Clause. Santa does have a belly like a bowl full of jelly, but this grossly obese Santa sculpture features an overweight Santa Claus perched on his chubby elbow—like a supermodel—for the whole San Fransico area to see. The hefty ol’ Saint Nick caught rays outside a San Fran retail store during the holiday season for customers and loiters alike to pose and snap cheery [Christmas photos](https://www.trendhunter.com/trends/breakfast-with-santa) with. Tiffany likes the work/play atmosphere she feels when within the Trend Hunter walls. She enjoys the balance she receives while working in the office and can’t imagine a more thrilling workplace. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 8% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [TH Video](https://www.trendhunter.com/thvideo) > [Hunter Picks](https://www.trendhunter.com/hunterpicks) ## Key Themes ### Why This Trend Is Growing - **Non-traditional Santa Claus:** Opportunity for businesses to create and market overweight or non-traditional Santa Claus figures, merchandise, and experiences. - **Body-positive Representation:** Opportunity for industries to incorporate more diversity into their products and services by featuring people with different body types and sizes. - **Experiential Retail:** Opportunity for retail stores to incorporate unique and interactive displays and sculptures to attract customers and increase engagement. ### Industries Being Reshaped - **Retail:** Retailers can capitalize on the trend of experiential retail by incorporating unique and interactive displays and sculptures to attract customers and increase engagement. - **Entertainment:** Entertainment industries can incorporate body-positive representation into their productions and marketing to appeal to a wider audience and promote diversity. - **Art:** Artists and art galleries can create and showcase non-traditional Santa Claus sculptures and installations with a focus on body-positive representation. ## Related on Trend Hunter - [Santa-Themed Chocolate Products](https://www.trendhunter.com/trends/reeses-dj-santa.md) - [Quirky Santa Murals](https://www.trendhunter.com/trends/cushelle.md) - [Exaggerated Holiday Displays](https://www.trendhunter.com/trends/wonder-all-the-way.md) - [Santa-Themed Hotel Experiences](https://www.trendhunter.com/trends/santa-suite.md) - [Life-Size In-Store Countdowns](https://www.trendhunter.com/trends/toys-r-us-asia.md) - [Santa-Themed Chocolate Treats](https://www.trendhunter.com/trends/kit-kat-santas.md) - [Holiday-Inspired Sandwich Lineups](https://www.trendhunter.com/trends/bad-santa.md) - [Playful Holiday Candle Lines](https://www.trendhunter.com/trends/holiday-candle-collection.md) - [Garish Holiday Dining Experiences](https://www.trendhunter.com/trends/tgi-elf-days.md)