# In-Shower Rose Gold Hair Treatments Overtone's Treatment Supplies Brunettes with Fun Highlights By Riley von Niessen | Published 2018-03-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/overtone References: [popsugar](https://www.popsugar.com/beauty/Overtone-Rose-Gold-Brown-Hair-Deep-Treatment-44650935) & [overtone.co](https://overtone.co/) Overtone, a cruelty-free haircare brand that specializes in products for color-treated tresses, recently came out with a new in-shower treatment for brunettes. As most brunettes know, finding a [semi-permanent dye](https://www.trendhunter.com/trends/garnier-good-permanent-hair-dye) that can actually be seen is a difficult task, especially when it's a lighter color like pink. With the in-shower treatment however, consumers can easily get the unique highlights they're looking for, all from the comfort of their own homes. The treatment comes in an 8 oz pot, which retails for for $28 USD. Those looking to get the very most out of each use can also purchase the brand's [daily conditioner](https://www.trendhunter.com/trends/shampoo-for-brilliant-color) that hydrates the hair while also helping to maintain the bright color of the hair strands affected by the product. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 18% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **In-shower Hair Treatments:** Opportunities for developing innovative in-shower treatments for various hair colors. - **Color-treated Hair Products:** Potential to create more specialized haircare products for individuals with color-treated hair. - **At-home Haircare Solutions:** Room for creating convenient and effective at-home haircare products and treatments. ### Where This Applies - **Haircare & Cosmetics:** The haircare and cosmetics industry can explore new product lines focused on in-shower treatments and color-treated hair. - **E-commerce & Online Retail:** Opportunities for online retailers to offer a wide range of specialized haircare products to consumers. - **Beauty Salons & Spas:** Beauty salons and spas can introduce in-shower treatments as part of their service offerings, catering to customers' desire for convenience. ## Related on Trend Hunter - [Eco Hair Treatment Tubes](https://www.trendhunter.com/trends/hair-treatment-packaging.md) - [In-Shower Hair Glosses](https://www.trendhunter.com/trends/hair-gloss.md) - [Tone-Correcting Hair Oils](https://www.trendhunter.com/trends/moroccanoil-treatment-purple.md) - [Multi-Dimensional Hair Dyes](https://www.trendhunter.com/trends/dphues-color-dream.md) - [Rapid Shiny Hair Treatments](https://www.trendhunter.com/trends/mirror-rinse-glass-hair-treatment.md) - [Coffee Color Hair Creams](https://www.trendhunter.com/trends/hair-color-cream-1.md) - [20-in-1 Hair Treatment Sprays](https://www.trendhunter.com/trends/incredilox.md) - [Superfood-Backed Haircare Products](https://www.trendhunter.com/trends/deep-conditioning-treatments.md) - [Salon-Inspired At-Home Hair Treatments](https://www.trendhunter.com/trends/high-shine-gloss-mask.md)