# Wine-Inspired Hair Dyes The oVertone Coloring Conditioner Hair Kits Celebrate the Libation By Amy Duong | Published 2023-09-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/overtone-coloring-conditioner References: [designtaxi](https://designtaxi.com/news/425196/Wine-Inspired-Hair-Dyes-Let-You-Wear-Your-Favorite-Drink-On-Your-Head/) & [prnewswire](https://www.prnewswire.com/news-releases/franzia-wines-collaborates-with-overtone-to-create-limited-edition-conditioners-inspired-by-fan-favorite-varietals-301939651.html?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI) Wine brand [Franzia](https://www.trendhunter.com/trends/franzia-wines) works together with hair brand [oVertone](https://www.trendhunter.com/trends/wine-inspired-hair-colors) to create the new [limited edition](https://www.trendhunter.com/trends/holiday-haircare-kit) oVertone Coloring Conditioner kits. The kits are hair dyes that are inspired by the various wines, transforming the drinks into hair tones that can be applicable to actual hair. There are two eight-oz jars of coloring conditioners in the limited range -- all of which are made with inspiration from the wine brand's flavors. It includes Sunset Blush and Chillable Red wines -- the Sunset Blush kit offers pastel purple and rose gold kits that are catered to those who have lighter hair tones. The Chillable Red kit has extreme red or purple tones for light to medium brown tones. Image Credit: Franzie Wines, PR Newswire ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 40% | Activity: 69% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Wine-inspired Hair Dyes:** The collaboration between Franzia and oVertone creates limited edition hair dyes inspired by different wine flavors. - **Coloring Conditioner Kits:** oVertone introduces kits with two eight-oz jars of coloring conditioners, offering a variety of wine-inspired hair tones. - **Unique Hair Transformations:** The oVertone Coloring Conditioner kits allow consumers to transform their hair into pastel purple, rose gold, extreme red, or purple tones. ### Where This Applies - **Wine and Hair Care:** The collaboration between Franzia and oVertone combines the wine and hair care industries to create unique hair dyes. - **Beauty and Personal Care:** oVertone's Coloring Conditioner kits offer a unique and innovative product in the beauty and personal care industry. - **Fashion and Self-expression:** The trend of wine-inspired hair dyes taps into the fashion industry by allowing individuals to express their unique style through their hair. ## Related on Trend Hunter - [Skincare-Inspired Hair Color Kits](https://www.trendhunter.com/trends/clairol-colorstrong-kit.md) - [Multi-Dimensional Hair Dyes](https://www.trendhunter.com/trends/dphues-color-dream.md) - [Future-Facing Hair Colors](https://www.trendhunter.com/trends/aveda-vibe-collection.md) - [Customizable Hair Dye Kits](https://www.trendhunter.com/trends/semipermanent-hair-color-kit.md) - [Eco Hair Treatment Tubes](https://www.trendhunter.com/trends/hair-treatment-packaging.md) - [Vibrant Anti-Fade Hair Colors](https://www.trendhunter.com/trends/clairol-bold-bright.md) - [Wine-Paired Oral Care Sets](https://www.trendhunter.com/trends/red-wine-and-white-teeth.md) - [Nourishing Hair-Coloring Masks](https://www.trendhunter.com/trends/overtone-purple.md) - [Expressive Haircare Campaigns](https://www.trendhunter.com/trends/play-in-color.md)