# Enormous Guerrilla Plant Tags Howies Winter Clothing Campaign to Save the Planet By Elsa Blaine | Published 2008-12-30 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/oversized-plant-tags-to-save-the-planet-howies-winter-clothing-ad-campaign References: [greenupgrader](http://greenupgrader.com/5083/howies-care-for-the-environment-tags/) & [howies](http://www.howies.co.uk/) Howies [winter ad campaign](https://www.trendhunter.com/trends/outdoor-advertising-campaign) echoes the company’s philosophy in regards to protecting and preserving the planet. They created these [giant tags](https://www.trendhunter.com/trends/where-the-good-things-gro) which look similar to what you find when you buy a plant for your garden. There are 4 versions, River, Forest, Mountain and Sea. Each oversized sign bares care instructions for the earthly feature that it is placed to protect. Howies mandate “is to create a timeless product that won’t become waste due to poor quality or change in fads,” and this is a truly creative way to combine [nature conservation](https://www.trendhunter.com/trends/forestfriendly-fashion) and still promote a product nicely. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 44% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Advertising:** Opportunity for businesses to promote their products or services while demonstrating their commitment to environmental conservation. - **Sustainable Consumerism:** Rise of consumer demand for products that are durable, of high quality, and have a minimal negative impact on the environment. - **Creative Brand Messaging:** Brands can explore innovative and eye-catching ways to communicate their values and mission through unique advertising campaigns. ### Where This Applies - **Outdoor Apparel:** Companies in the outdoor apparel industry can leverage environmental conservation themes to differentiate their products and connect with eco-conscious consumers. - **Advertising and Marketing:** Advertising agencies and marketing firms can find opportunities to develop impactful campaigns that combine creativity, sustainability, and brand messaging. - **Eco-friendly Products:** Businesses focused on creating sustainable and eco-friendly products can benefit from aligning their marketing efforts with environmental conservation initiatives. ## Related on Trend Hunter - [Plant-Based Billboard Takeovers](https://www.trendhunter.com/trends/plant-based-billboard.md) - [Adventurer-Focused Sustainable Apparel](https://www.trendhunter.com/trends/deadbyrd-trademark-ecowear.md) - [Botanically Inspired Fashion Lines](https://www.trendhunter.com/trends/burberry-x-highgrove.md) - [Nature-Reconnecting Outdoor Campaigns](https://www.trendhunter.com/trends/reconnect-with-nature.md) - [Sustainable Music Festival Campaigns](https://www.trendhunter.com/trends/no-tent-left-behind.md) - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md) - [Retail Advertising Campaigns](https://www.trendhunter.com/trends/ikea-hides-price.md) - [Festive Carnivorous Plant Ads](https://www.trendhunter.com/trends/snapper-the-perfect-tree.md) - [Outdoor Apparel Collaboration](https://www.trendhunter.com/trends/on-and-sky-high-farm-goods.md)