# Three-Liter Wine Bottles Champs de Provence Rosé is Now Available in Oversized Packaging By Laura McQuarrie | Published 2017-07-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oversized-packaging References: [bevindustry](http://www.bevindustry.com/articles/90214-champs-de-provence-ros%C3%A9-available-in-limited-edition-sizes) & [prestigebevgroup](http://www.prestigebevgroup.com/item-champs-de-provence-ros%C3%A9-409.html) For a limited time, [Prestige Beverage Group LLC](https://www.trendhunter.com/trends/ramen-library) is launching its Champs de Provence Rosé in oversized packaging, including 1.5- and three-liter bottles that are priced at $35 and $120, respectively. Following the success of the Champs de Provence Rosé's launch in 2016 in 750-ml bottles, the [classic dry rosé](https://www.trendhunter.com/trends/barton-guestier2) is being offered in large-format bottles. Just like the original release, the rosé boasts notes of red berries, citrus and orange blossom and a mineral finish. Although consumers are used to seeing wine packaged in bottles that are roughly the same shape and size, a number of alcohol brands are experimenting with packaging wine in everything from [single-sized vials](https://www.trendhunter.com/trends/estate-collection-by-the-glass) to large-scale bottles that are fit to serve groups of people. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 33% | Activity: 13% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Oversized Packaging:** Disruptive innovation opportunity: Explore alternative packaging options to attract consumers looking for unique and larger wine bottle formats. - **Large-format Bottles:** Disruptive innovation opportunity: Develop premium wines specifically designed and packaged in larger bottle sizes to cater to social gatherings and special occasions. - **Alternative Wine Packaging:** Disruptive innovation opportunity: Create innovative packaging solutions, such as single-sized vials or unconventional bottle shapes, to differentiate wine brands and appeal to a wider consumer base. ### Where This Applies - **Wine and Spirits:** Disruptive innovation opportunity: Incorporate technology-driven solutions like smart labels or interactive packaging to enhance the wine consumer experience and provide valuable information. - **Beverage Packaging:** Disruptive innovation opportunity: Explore sustainable and eco-friendly packaging materials for wine bottles to meet the growing demand for environmentally conscious products. - **Event and Hospitality:** Disruptive innovation opportunity: Develop customized wine packages or promotions for events and hospitality businesses to tap into the growing demand for unique and memorable wine experiences. ## Related on Trend Hunter - [Vintage Bulk-Style Wines](https://www.trendhunter.com/trends/costco-2.md) - [Value-Sized Boxed Rose Wines](https://www.trendhunter.com/trends/le-petit-poulet-ros-boxed-wine.md) - [Romantic Whimsical Rosés](https://www.trendhunter.com/trends/santa-margherita-x-loveshackfancy.md) - [Record-Breaking Wine Bottles](https://www.trendhunter.com/trends/belaire-zeus.md) - [Sustainable Flat-Bottled Rosés](https://www.trendhunter.com/trends/galoupet-nomade-rose.md) - [Extra-Large Wine Glasses](https://www.trendhunter.com/trends/xxl-wine.md) - [Canned Low-Sugar Rosé Wines](https://www.trendhunter.com/trends/think-wine-sparkling-ros.md) - [Eco Luxury Boxed Wines](https://www.trendhunter.com/trends/luxury-boxed-wines.md) - [Three-People Wine Bottle Prototypes](https://www.trendhunter.com/trends/throuple-bottle.md)