# Supersized Trash Can Campaigns Copenhagen’s Oversized Garbage Can Reminds Citizens to Clean By Jen Chae | Published 2013-06-19 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/oversized-garbage-can References: [vipp.kontainer](http://vipp.kontainer.com/files/folders/145316/thumbnails/) On a mission to make Copenhagen the cleanest European city, household brand Vipp created an [oversized garbage can](https://www.trendhunter.com/trends/trash-receptacles) that weighs almost a ton: the sleekly designed Vipp mega bin. The Vipp bin will tour Copenhagen city to remind citizens to keep clean and green. The emerald green trash bin is 2.5 meters in height and 2 meters wide. It is designed to be eight times the size of a regular garbage can. Made of bent steel and milled rubber, the Vipp bin is equipped with a giant hinge and a supersized foot pedal. The over-sized Vipp mega bin is outstanding in its vibrant color and [ridiculous size](https://www.trendhunter.com/trends/15foot-inflatable) and can be spotted from miles away. The [environmental movement](https://www.trendhunter.com/trends/clean-something-for-nothing) is also a great way to spread Vipp’s name across the city. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 20% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Supersized Trash Can Campaigns:** Creating and marketing large and visually impactful trash cans to promote cleanliness and sustainability. - **Urban Environmental Awareness Campaigns:** Using design and marketing to bring attention to sustainability and waste management in urban environments. - **Novelty Brand Awareness Tactics:** Developing unique and eye-catching promotional tools to raise brand recognition and awareness. ### Industries Being Reshaped - **Home Goods and Design:** Innovating household items such as trash cans to align with environmental and social initiatives. - **Environmental Advocacy and Education:** Creating educational campaigns and materials to promote sustainability and environmental best practices. - **Experiential Marketing and Outdoor Events:** Utilizing interactive and visually striking displays to engage consumers in outdoor environments and events. ## Related on Trend Hunter - [Rodent-Preventative Trash Bins](https://www.trendhunter.com/trends/group-project.md) - [Chic Utilitarian Trash Cans](https://www.trendhunter.com/trends/carden-the-twin.md) - [Tipping Trash Can Designs](https://www.trendhunter.com/trends/niko-trash-bin.md) - [Customizable Garbage Cans](https://www.trendhunter.com/trends/totem-compact-unit.md) - [Adorable Public Rubbish Bins](https://www.trendhunter.com/trends/design-seoul-20.md) - [Retro-Style Home Decor Items](https://www.trendhunter.com/trends/vipp-holgers-beige-collection.md) - [Meditative Trash Campaigns](https://www.trendhunter.com/trends/trash-time-out.md) - [Modular Organization Garbage Bins](https://www.trendhunter.com/trends/kitchen-garbage-bins.md) - [Modular Trash Organization Systems](https://www.trendhunter.com/trends/sortmate-trash-cans.md)