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# Moody Sisterhood Portraits
Design Scene's 'Clean Break' Editorial Highlights Oversized Coats

By Jana Pijak | Published 2015-08-11 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/oversized-coat
References: [designscene.net](http://www.designscene.net/2015/08/ania-cywinska-agnieszka-nowicka.html) & [aniacywinska](http://www.aniacywinska.com)

Models Marcelina and Ida don a wardrobe of oversized coats in 'Clean Break,' an editorial that is captured for Design Scene. This moody photoshoot is lensed in a home that is empty and under construction -- a setting that is captivating and somber.

Styling for 'Clean Break' is courtesy of Agnieszka Nowicka who dresses her muses in oversized coats, cotton frocks and [flat footwear accessories](https://www.trendhunter.com/trends/sujitha-shivajothi). Models Marcelina and Ida channel sisters in this photoshoot that includes fashions from New Look, Weronika Lipka and H & M among other labels.

Izabela Szymkowiak is in charge of this editorial's beauty looks and references [cosmetics from the 70s](https://www.trendhunter.com/trends/il-pranzo-campaign) in the series. Her beauty picks consist of long and natural tresses along with eye-liner applications that compliment clean foundation looks.

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 92% | Activity: 75% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What Makes This Trend Stand Out

- **Oversized Coats Fashion:** Disruptive innovation opportunity: Develop new fabrics or materials that provide the same level of warmth and insulation as oversized coats but with a lighter and more sustainable design.
- **Industrial-inspired Photography:** Disruptive innovation opportunity: Create augmented reality filters or apps that allow users to replicate the moody and somber aesthetic of industrial-inspired photography in their own photos.
- **Vintage-inspired Beauty Looks:** Disruptive innovation opportunity: Develop a line of cruelty-free and sustainable beauty products that capture the essence of vintage-inspired beauty looks from different eras.

### Sectors Adopting This

- **Fashion:** Disruptive innovation opportunity: Design a platform that connects designers and manufacturers to create oversized coats that are custom-made and tailored to individual customers.
- **Photography:** Disruptive innovation opportunity: Develop AI-powered drones or robots that can capture industrial-inspired photographs from unique and inaccessible angles.
- **Beauty:** Disruptive innovation opportunity: Create a subscription box service that curates and delivers vintage-inspired beauty products to customers, providing them with a convenient way to experiment with different looks.

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