# Avocado Overnight Masks Glow Recipe's Overnight Treatment is Made of 74% Antioxidant-Rich Avocado By Laura McQuarrie | Published 2018-11-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/overnight-treatment References: [newlaunches.glowrecipe](https://newlaunches.glowrecipe.com/avocadomeltsleepingmask) & [instagram](https://www.instagram.com/p/BqNB41TAhWR/) Following the release of its top-selling and ultra-hydrating Watermelon Glow Sleeping Mask, Glow Recipe is now introducing another K-beauty overnight treatment, this time powered by avocado. The Avocado Melt Sleeping Mask is touted as the brand's "richest, creamiest creation yet" with a formula that is made up of 74% avocado, which is packed with antioxidants, as well as linolenic acid for [restoring collagen](https://www.trendhunter.com/trends/hydrogel-mask1) and locking in moisture, plus PHA for all-around skin recovery. Although the product is branded as an overnight treatment that can be applied in a thin layer before sleep, the versatile product from Glow Recipe may also be applied thickly and removed after 10 minutes as a deeply nourishing wash-off mask treatment. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 31% | Activity: 56% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Avocado-infused Skincare:** Opportunity to create skincare products that harness the antioxidant-rich properties of avocados. - **K-beauty Overnight Treatments:** Disruptive innovation potential in the development of new K-beauty products focused on overnight treatments. - **Versatile Overnight Masks:** Opportunity to design multi-purpose overnight masks that can be used as both a treatment and a wash-off mask. ### Sectors Adopting This - **Skincare Industry:** Potential for skincare brands to incorporate avocado as a key ingredient in their product lines. - **Beauty and Cosmetics Industry:** Disruptive innovation potential in the creation of new beauty and cosmetic products inspired by K-beauty trends. - **Natural and Organic Beauty Industry:** Opportunity to develop natural and organic overnight treatments that offer versatile functionalities. ## Related on Trend Hunter - [Glow-Boosting Overnight Masks](https://www.trendhunter.com/trends/yuja-brightening-sleeping-mask.md) - [Overnight Brightening Treatments](https://www.trendhunter.com/trends/overnight-brightening-treatment.md) - [Peel-Off Overnight Masks](https://www.trendhunter.com/trends/hydrapeel-off-mask.md) - [Deep-Conditioning Lip Masks](https://www.trendhunter.com/trends/phyto-glow-lip-mask.md) - [Dual-Action Avocado Skincare](https://www.trendhunter.com/trends/2-in-1-cleanser-exfoliator.md) - [Overnight Hand Hydration Masks](https://www.trendhunter.com/trends/overnight-skincare-treatment.md) - [Deeply Hydrating Lip Treatments](https://www.trendhunter.com/trends/vita-glazed-lip-mask.md) - [Fermented Overnight Skincare](https://www.trendhunter.com/trends/fermented-cocoon-mask.md) - [Turmeric-Infused Overnight Masks](https://www.trendhunter.com/trends/night-wrapping-mask.md)