# Nighttime Watermelon Masks Pura Botanicals' Overnight Skin Treatment Boasts Watermelon Extract By Laura McQuarrie | Published 2017-04-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/overnight-skin-treatment References: [wellandgood](https://www.wellandgood.com/good-looks/beauty-treatments-that-work-while-you-sleep/slide/5/) & [purabotanicals](https://purabotanicals.ca/products/overnight-watermelon-mask) This overnight skin treatment from [Pura Botanicals](https://www.trendhunter.com/trends/vitamin-c-serum1) boasts an unexpected main ingredient—watermelon extract. In the Overnight Watermelon Mask, this ingredient is used for its high Vitamin C and amino acid content. Other ingredients that work alongside watermelon extract in this nighttime skincare product include neroli to support elasticity of the skin and cell renewal, as well as aloe vera, chamomile and witch hazel to soothe and hydrate skin. To use the overnight face mask, Pura Botanicals recommends applying the product to clean skin before going to bed. After leaving it on overnight and waking up refreshed, the mask can be washed off as part of one's normal face care routine. Watermelon extract is becoming a popular ingredient in skincare, particularly products with a focus on anti-aging properties. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 23% | Activity: 44% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Watermelon-infused Skincare:** There is a trend towards using watermelon extract in skincare products due to its high Vitamin C and amino acid content. - **Overnight Masks:** Overnight masks are becoming more popular as skincare routines become more personalized. - **Botanical Ingredients:** There is a trend towards using natural, botanical ingredients in skincare products. ### Where This Applies - **Skincare:** The skincare industry could utilize watermelon extract as an anti-aging ingredient and incorporate overnight masks into their product lines. - **Personal Care:** The personal care industry could incorporate watermelon extract and other natural botanical ingredients into their products to meet consumer demand for natural and plant-based ingredients. - **Health & Wellness:** The health and wellness industry can implement watermelon-infused skincare products as a part of a holistic approach to overall health and wellness. ## Related on Trend Hunter - [Watermelon-Flavored Lip Masks](https://www.trendhunter.com/trends/laneige-watermelon-pop.md) - [Overnight Brightening Treatments](https://www.trendhunter.com/trends/overnight-brightening-treatment.md) - [Peel-Off Overnight Masks](https://www.trendhunter.com/trends/hydrapeel-off-mask.md) - [Glow-Boosting Overnight Masks](https://www.trendhunter.com/trends/yuja-brightening-sleeping-mask.md) - [Watermelon-Inspired Beauty Sets](https://www.trendhunter.com/trends/watermelon-glow.md) - [Turmeric-Infused Overnight Masks](https://www.trendhunter.com/trends/night-wrapping-mask.md) - [Overnight Hand Hydration Masks](https://www.trendhunter.com/trends/overnight-skincare-treatment.md) - [Premium Overnight Skincare Solutions](https://www.trendhunter.com/trends/premium-overnight-skincare.md) - [Fermented Overnight Skincare](https://www.trendhunter.com/trends/fermented-cocoon-mask.md)