# Plant-Powered Overnight Hair Masks John Masters Organics Powers Its Mask with Vegan Keratin By Kalin Ned | Published 2023-04-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/overnight-hair-mask References: [johnmasters](https://johnmasters.com/en-ca/products/overnight-hair-mask-with-plant-based-keratin-crambe-abyssinica) [John Masters Organics](https://www.trendhunter.com/trends/john-deer) boasts a powerful and advanced [vegan overnight hair mask](https://www.trendhunter.com/trends/soulstruck-nourishing-dry-hair) that will help one "transform the health, strength, and suppleness of [one's] hair." The formula is powered by plant-based Keratin and Crambe Abyssinia. While the former delivers a slew of vegan proteins that help [prevent damage and repair hair cuticles](https://www.trendhunter.com/trends/repairing-hair-mask), the latter is rich in omega 3 and6 6 which means it has deeply hydrating properties. Additionally, the overnight hair mask by John Masters Organics also features Organic Coconut Water—an ingredient that is rich in vitamins B, vitamin C, and amino acids. Because of these powerhouse ingredients, the brand claims its product will deliver protection, a soft and shiny feel, and strengthen the hair by stimulating the scalp. Image Credit: John Masters Organics ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 15% | Activity: 13% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **Plant-based Hair Products:** The rise of plant-based hair care products, like John Masters Organics' plant-powered overnight hair mask, presents opportunities for environmentally-conscious and health-focused brands to disrupt the hair care industry. - **Vegan Keratin:** The emergence of vegan keratin as an ingredient in hair care products presents opportunities for innovative brands to create effective, cruelty-free hair treatments. - **Overnight Hair Masks:** The popularity of overnight hair masks, such as the one by John Masters Organics, presents opportunities for brands to disrupt the hair care industry by offering convenient, time-saving hair treatments. ### Industries Being Reshaped - **Beauty and Personal Care:** The beauty and personal care industry can capitalize on the growing trend towards plant-based and sustainable hair care products, like John Masters Organics' plant-powered overnight hair mask, by incorporating these ingredients into their product lines. - **Vegan Products:** The rise of veganism and cruelty-free living presents opportunities for the development of vegan hair care products, like those containing vegan keratin, creating a new segment within the personal care industry. - **Natural Health Products:** The demand for all-natural, organic, and plant-based health products, like John Masters Organics' overnight hair mask, presents opportunities for companies to disrupt the traditional hair care industry with innovative solutions that prioritize health and sustainability. ## Related on Trend Hunter - [Vegan Hair-Conditioning Masks](https://www.trendhunter.com/trends/to-the-rescue-treatment-mask.md) - [Spray-On Dry Hair Masks](https://www.trendhunter.com/trends/dry-hair-masks.md) - [Overnight Hair Treatments](https://www.trendhunter.com/trends/gold-lust-restorative-night-crme.md) - [Plant-Based Hydrating Haircare](https://www.trendhunter.com/trends/plant-based-hydrating-haircare.md) - [Naturally Powered Repair Masks](https://www.trendhunter.com/trends/repair-mask.md) - [Deeply Nourishing Hair Masks](https://www.trendhunter.com/trends/nutrition-hair-care-mask.md) - [Citrus-Infused Hair Masks](https://www.trendhunter.com/trends/power-smooth-mask.md) - [Highly Hydrating Hair Masks](https://www.trendhunter.com/trends/hydrating-hair-mask1.md) - [Coconut Oil-Infused Hair Masks](https://www.trendhunter.com/trends/coco-hair-mask.md)