# Overnight Facial Masks YES TO's Single-Use Sleeping Masks Hydrate, Detoxify and More By Laura McQuarrie | Published 2017-08-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/overnight-facial-masks References: [yesto](http://yesto.com/product/yes-to-grapefruit-vitamic-c-boosting-sleeping-mask-single-use/) To help consumers improve the appearance of their skin during sleep, YES TO launched a series of [overnight facial masks](https://www.trendhunter.com/trends/the-sleeping-mask). The all-new [single-use Sleeping Masks](https://www.trendhunter.com/trends/micro-masks) return to some of the brand's favorite [natural ingredients](https://www.trendhunter.com/trends/night-wrapping-mask), such as coconut, cucumber and a detoxifying combination of tomato and charcoal. In terms of the benefits that can be achieved with each facial treatment, YES TO promises that the masks boast detoxifying, brightening and calming properties. One standout is the Vitamin C Boosting Sleeping Mask with grapefruit, which is said to leave one's skin looking bright and beautiful, but won't transfer to one's pillow during sleep. The youthful packaging for YES TO's Sleeping Masks notes that consumers "can honestly say #iwokeuplikethis." ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 47% | Activity: 44% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Single-use Beauty:** There is an opportunity for companies to create new single-use beauty products that offer ease of use and convenience. - **Natural Ingredients:** As consumers prioritize natural ingredients in their skincare products, there is an opportunity for companies to develop products that utilize natural ingredients to cater to this demand. - **Sleep-enhancing Skincare:** There is an opportunity for companies to create skincare products specifically designed to be used before sleep, capitalizing on the idea of promoting self-care at night. ### Sectors Adopting This - **Skincare:** Skincare companies can develop similar overnight facial masks with natural ingredients, catering to the consumer demand for natural ingredients in their skincare routine. - **Household Goods:** Companies that manufacture household goods can create products such as pillowcases or bedding that complement overnight skincare products, further enhancing the self-care experience. - **Beauty Subscription Services:** There is an opportunity for beauty subscription services to offer a variety of single-use beauty products, including sleeping masks, to provide consumers with convenient access to different products to try. ## Related on Trend Hunter - [Glow-Boosting Overnight Masks](https://www.trendhunter.com/trends/yuja-brightening-sleeping-mask.md) - [Overnight Brightening Treatments](https://www.trendhunter.com/trends/overnight-brightening-treatment.md) - [Peel-Off Overnight Masks](https://www.trendhunter.com/trends/hydrapeel-off-mask.md) - [Hydrating Undereye Masks](https://www.trendhunter.com/trends/4am-skin.md) - [Overnight Eye Masks](https://www.trendhunter.com/trends/bouncy-firm-eye-brightening.md) - [Upcycled Overnight Skincare](https://www.trendhunter.com/trends/pleasing-beauty-sleep-mask.md) - [Capsule-Like Skincare Masks](https://www.trendhunter.com/trends/sephora-collection-booster-masks.md) - [Revitalizing Skincare Masks](https://www.trendhunter.com/trends/sephora-collection-masks.md) - [Neuroscience-Inspired Overnight Skincare](https://www.trendhunter.com/trends/the-sleeping-mask.md)