# Overnight Dry Shampoos Kaia Naturals' Unique Dry Shampoo is Detoxifying and Time-Activated By Laura McQuarrie | Published 2019-01-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/overnight-dry-shampoo References: [kaianaturals](https://kaianaturals.com/product/takesumi-detox-overnight-dry-shampoo-brunette/) While there are some dry shampoo products that provide UV protection and others that are branded specifically for post-gym use, Kaia Naturals' award-winning Overnight Dry Shampoo is designed to be applied before going to bed. The [Takesumi](https://www.trendhunter.com/trends/kaianaturals) Detox Overnight Dry Shampoo, available in formulas for both blondes and brunettes, is powered by activated charcoal to absorb oil, odor, sweat and other impurities during sleep. As well as helping to refresh one's hair during sleep, the product is also said to add volume and texture, as well as prevent damage from overwashing and coloring treatments. The dry shampoo boasts a natural, vegan, cruelty-free and non-toxic formula that's time-activated and easily accessible in an [aerosol-free powder pump packaging design](https://www.trendhunter.com/trends/batiste-powder-dry-shampoo) that is travel-friendly. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 46% | Activity: 74% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Time-activated Beauty Products:** Companies can create more beauty products that work while consumers sleep. - **Detoxifying Hair Products:** Opportunity for companies to create hair care products that specifically target impurities and detoxify hair. - **Powder-based Packaging Design:** Packaging companies can develop more eco-friendly designs for beauty products in powder form. ### Sectors Adopting This - **Beauty and Personal Care:** Companies can innovate their hair care product lines to feature detoxifying and time-activated formulations. - **Packaging:** Opportunity for packaging companies to develop more sustainable packaging designs for beauty products like dry shampoo. - **Eco-friendly Products:** The trend towards eco-friendly personal care products is continuing to grow, creating opportunities for companies to innovate in this space. ## Related on Trend Hunter - [Sweat-Activated Dry Shampoos](https://www.trendhunter.com/trends/sweat-activated-dry-shampoo.md) - [Touch-Activated Dry Shampoos](https://www.trendhunter.com/trends/touch-activated-dry-shampoo.md) - [Dry Shampoo Powders](https://www.trendhunter.com/trends/dry-shampoo-powder.md) - [Multitasking Dry Shampoos](https://www.trendhunter.com/trends/3-in-1-dry-shampoo.md) - [Multi-Functional Dry Shampoos](https://www.trendhunter.com/trends/peptide-dry-shampoo.md) - [Desert-Inspired Dry Shampoos](https://www.trendhunter.com/trends/fairy-duster-dry-shampoo.md) - [Oil Control Dry Shampoos](https://www.trendhunter.com/trends/perk-up-ultra.md) - [Convenience-Focused Dry Shampoos](https://www.trendhunter.com/trends/essential-dry-shampoo.md) - [3-Ingredient Dry Shampoos](https://www.trendhunter.com/trends/3ingredient-dry-shampoo.md)