# Iconic Film Ads An 'Overlook Hotel' Ad Aired During the 2018 Oscars Telecast By Justin Lam | Published 2018-03-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/overlook-hotel References: [adweek](http://www.adweek.com/creativity/why-the-overlook-hotel-from-the-shining-got-an-ad-on-the-oscars/) & [thewrap](https://www.thewrap.com/the-oscars-shining-ad-overlook-hotel-heres-what-happens-when-you-call-833-888-0237/) During the 90th Academy Awards, a [high-profile commercial](https://www.trendhunter.com/trends/royal-ontario-museum) for the [fictional Overlook Hotel](https://www.trendhunter.com/trends/tempo-by-hilton-times-square) was aired. The Overlook Hotel, which was the setting for Stanley Kubrick's 1980 horror film The Shining, was the main focus of a 30-second spot, which invited viewers to enjoy a “quiet, remote family getaway” at the hotel. The ad plays off plot points from the film and was created using original film footage from the Kubrick Estate. The Overlook Hotel ad was a strange addition to the Oscar's telecast, but at the very end it revealed its true nature. The commercial was used to show a new museum dedicated to the art and science of film, which is set to open in 2019. The museum will be in Los Angeles and supported by the [Academy of Motion Picture Arts & Sciences](https://www.trendhunter.com/trends/film-awardsinspired-playing-cards). ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 2% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Film-inspired Advertising:** Opportunity to create unique and attention-grabbing ads by leveraging iconic films and their imagery. - **Interactive Brand Experiences:** Opportunity to engage audiences through interactive ad campaigns that invite participation and immersion. - **Film-themed Tourism:** Opportunity to capitalize on the popularity of iconic films by creating travel experiences based on film settings. ### Industries Being Reshaped - **Advertising:** Disruptive innovation opportunity to create unconventional and memorable ad campaigns that leverage iconic films. - **Entertainment:** Disruptive innovation opportunity to create interactive experiences that blur the line between films and real life. - **Travel and Tourism:** Disruptive innovation opportunity to create unique travel experiences that cater to film enthusiasts and fans. ## Related on Trend Hunter - [Suspenseful Big Game Ads](https://www.trendhunter.com/trends/squarespace-2026-super-bowl.md) - [Cinema-Inspired Hotel Packages](https://www.trendhunter.com/trends/room-package.md) - [Horror-Themed Overnight Experiences](https://www.trendhunter.com/trends/warner-bros-icons-of-horror.md) - [Horror-Themed Cabins](https://www.trendhunter.com/trends/unique-stays-club.md) - [Experimental Film Motels](https://www.trendhunter.com/trends/mountain-dew-borderlands-motel.md) - [Horror-Themed Phone Campaigns](https://www.trendhunter.com/trends/join-the-flip-side.md) - [Rewarding Ketchup Ads](https://www.trendhunter.com/trends/heinzs-postpost-credits.md) - [Co-Branded Custom Ads](https://www.trendhunter.com/trends/lexus-and-universal-pictures.md) - [Cinematic GenAI Campaigns](https://www.trendhunter.com/trends/the-knowit-alls.md)