<!-- canonical: https://www.trendhunter.com/trends/overheard-post -->
<!-- robots: noindex -->

# Satirical Social Media Newspapers
Instagram's Viral 'Overheard LA' is Creating an 'Overheard Post'

By Laura McQuarrie | Published 2019-04-02 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/overheard-post
References: [adweek](https://www.adweek.com/digital/a-viral-instagram-account-made-an-actual-newspaper/) & [instagram](https://www.instagram.com/overheardla/?utm_source=ig_embed)

Millions of people follow 'Overheard LA' on [Instagram](https://www.trendhunter.com/trends/text-to-speech-feature) to see some of the ridiculous and relatable things that people in Los Angeles are saying to one another—and soon, people will be able to read this [social media content offline](https://www.trendhunter.com/trends/instagram-family-popup) in the form of 'Overheard Post,' a physical newspaper.

In Los Angeles, just 7,500 copies of the free Overheard Post, a [satirical newspaper](https://www.trendhunter.com/trends/absurd-content) that offers humor that specifically appeals to Millennials. The printed newspaper includes obituaries for certain parts of pop culture and even a Millennial weather report that details how moods tend to change with the temperature. As well as featuring articles and a crystal of the month, Overheard Post also explores a new way for the online account to make revenue with printed ads from partners like Bumble, Pop Chips and Parachute.

Image Credit: Shelby Bryant

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 66% | Activity: 86% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### What Makes This Trend Stand Out

- **Satirical Social Media Newsletters:** Opportunity to create satirical print and digital newsletters that appeal to specific age groups and interest niches.
- **Offline Adaptation of Social Media Content:** Opportunity to transform viral social media content into offline media publications for wider reach.
- **Branded Content in Satirical News Media:** Opportunity for businesses to connect with younger audiences through print and digital ads in satirical news media.

### Sectors Adopting This

- **Digital Media:** As social media platforms continue to grow, creating alternative formats for their content to be consumed is a disruptive opportunity for media companies.
- **Advertising:** Businesses should explore advertising within satirical news media as a marketing channel to reach younger demographics with niche interests.
- **Publishing:** Traditional publishing houses could adapt and partner with popular digital content creators to create offline publications for wider audiences.

## Related on Trend Hunter

- [Internet Humor News](https://www.trendhunter.com/trends/the-daily-snoo.md)
- [Satirical News Platforms](https://www.trendhunter.com/trends/ai-satire-news.md)
- [Youthful News Sources](https://www.trendhunter.com/trends/news-sources.md)
- [Cultural Newsletter Subscriptions](https://www.trendhunter.com/trends/off-the-cuff.md)
- [Feed-Style Reading Platforms](https://www.trendhunter.com/trends/the-holdout.md)
- [Cross-Platform Aggregator Apps](https://www.trendhunter.com/trends/flipboard-surf.md)
- [Novelty Polling Websites](https://www.trendhunter.com/trends/funnypoll.md)
- [Character-Driven Fashion Newsletters](https://www.trendhunter.com/trends/the-realgirl.md)
- [Meme-Like Social Platforms](https://www.trendhunter.com/trends/spill.md)