# Extravagant Dessert Milkshakes These Over-the-Top Shakes Support the Creation of "Sweet Selfies" By Laura McQuarrie | Published 2019-03-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/over-the-top-shakes References: [prnewswire](https://www.prnewswire.com/news-releases/milkshakes-go-magical-at-marble-slab-creamery-and-maggiemoos-with-new-majestic-shakes-300809516.html) & [marbleslab](http://www.marbleslab.com) Marble Slab Creamery and MaggieMoo's Ice Cream and Treatery teamed up to create over-the-top shakes to inspire customer selfies. These two new Majestic Shakes are being introduced in [Instagram](https://www.trendhunter.com/trends/reach-for-the-stars-shaker-cookie-kit)-friendly Cookie Dough and Cotton Candy varieties that feature perfectly color-coordinated ingredients. The Cookie Dough Majestic Shake features a [cookie dough milkshake](https://www.trendhunter.com/trends/oreo-candy-cane-milkshake) that's topped with brownies, Oreo cookie dough pieces, chocolate pirouette, [Hershey's](https://www.trendhunter.com/trends/mocha-oreo-cookie-shake) Chocolate Drizzle and wide-mouth straw, all served in a glass jar that's rimmed with vanilla frosting and chocolate sprinkles. The rainbow-colored Cotton Candy Majestic Shake is also topped with vanilla frosting, as well as tons of decadent treats like a rainbow swirl lollipop, marshmallows, cotton candy and miniature gumballs. Fortunately for those with a sweet tooth, more Majestic Shake flavors are set to be unveiled throughout the year. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 33% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Instagram-friendly Shakes:** There is an opportunity for businesses to create visually appealing menu items that are meant to support customers in their desire to create online content. - **Over-the-top Desserts:** There is a potential market for businesses that offer highly extravagant desserts to customers looking for a unique and indulgent experience. - **Menu Item Personalization:** There is potential for businesses to create unique and customizable menu items to cater to individual customer preferences and foster creativity. ### Industries Being Reshaped - **Food and Beverage:** There are opportunities for businesses in the food and beverage industry to innovate and collaborate to create visually appealing products that offer customers unique experiences. - **Hospitality and Tourism:** Businesses in the hospitality and tourism industry can benefit from creating highly shareable offerings that cater to customers' desires for unique experiences which can maximize customer engagement and brand recognition. - **Marketing and Advertising:** Marketing and advertising agencies can develop campaigns and strategies that focus on the visual appeal of a product, cultivating a target audience in line with the values of the business or product. ## Related on Trend Hunter - [Limited-Edition New Year Milkshakes](https://www.trendhunter.com/trends/new-shake-shack-shakes.md) - [Sprinkle Cookie-Inspired Shakes](https://www.trendhunter.com/trends/sprinkle-cookie-shake.md) - [Cafe-Inspired Milkshakes](https://www.trendhunter.com/trends/shake-shack-shakes.md) - [Milkshake-Themed Dessert Menus](https://www.trendhunter.com/trends/sugar-factory.md) - [Celebratory Cartoon Movie Shakes](https://www.trendhunter.com/trends/poppys-sugar-cookie-shake.md) - [QSR-Produced Milkshake Menus](https://www.trendhunter.com/trends/shake-shack-7.md) - [Handcrafted Chocolate-Packed Shakes](https://www.trendhunter.com/trends/milkshake-factory.md) - [Triple Chocolate Custard Shakes](https://www.trendhunter.com/trends/triple-chocolate-brownie-shake.md) - [Nutty Cookie Dough Milkshakes](https://www.trendhunter.com/trends/reeses-pieces-cookie-dough-milkshake.md)