# Wild Mushroom Hairdos Lorenzo Riva's Spring/Summer Runway Show Goes Big on Hair By Joanne Lam | Published 2010-02-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/over-the-top-hairdo-lorenzo-riva-spring-runway-2010 References: [life](http://www.life.com/) Go big or go home. Lorenzo Riva’s Spring/Summer 2010 Runway Show presented this concept thoroughly as models cat-walked up and down runways sporting their [over-the-top dos](https://www.trendhunter.com/trends/wild-rose-sparrow). It became a little difficult to focus on his collection considering how the models were wearing this very “interesting” twist to the [classic mushroom cut](https://www.trendhunter.com/trends/mushroom-croquette) (to say the least). These [wild mushrooms hairdos](https://www.trendhunter.com/trends/morethan8s-matsutake-shampoo) have been a growing trend in popular culture. Do you think anyone else, besides Lady Gaga, follow this over-the-top trend off the runway? ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 77% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **Wild Mushroom Hairdos:** The trend of over-the-top wild mushroom hairdos will continue to gain popularity, presenting opportunities for salons, hair care product companies, and fashion designers to create new products and services to meet the demand. - **Fashion Runway Trends:** Fashion designers can continue to push the boundaries on the runway with outrageous hairdos like wild mushroom cuts, providing a disruptive innovation opportunity for the fashion industry to create new styles and accessories that complement the hairdos. - **Pop Culture Influence:** As wild mushroom hairdos gain popularity in pop culture, social media influencers and platforms have an opportunity to showcase new styles, accessories, and techniques to their broad audiences. ### Industries Being Reshaped - **Salon Services:** Salons can expand their offerings and expertise in creating new hair trends, such as wild mushroom hairdos, to attract a broader clientele. - **Hair Care Products:** Hair care product companies can innovate new product lines that cater to the unique needs of wild mushroom hairdos, offering specialized treatments, styling products, and accessories to meet this growing demand. - **Fashion Design:** Fashion designers can partner with hair stylists to create cohesive and dramatic hair and clothing designs that generate buzz and interest in their collections. ## Related on Trend Hunter - [Mushroom-Inspired Luxe Rugs](https://www.trendhunter.com/trends/mshwy.md) - [Mushroom-Constructed Room Designs](https://www.trendhunter.com/trends/mush-room.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Mushroom-Powered Hair Stylers](https://www.trendhunter.com/trends/dyson-chitosan.md) - [Avant-Garde Radish Accessories](https://www.trendhunter.com/trends/radish-hat.md) - [Gourmand Mushroom Fragrances](https://www.trendhunter.com/trends/egeo-cogu.md) - [Mushroom Leather Seating Solutions](https://www.trendhunter.com/trends/mushroom-leather-seating.md) - [Mushroom-Inspired Dining Designs](https://www.trendhunter.com/trends/grybova-hata.md) - [Music Festival Fabric Installations](https://www.trendhunter.com/trends/fabric-mushrooms.md)