# Plant-Based Ice Cream Bites Over the Moo Ice Cream Bites Come in Three Flavors By Michael Hemsworth | Published 2024-05-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/over-the-moo-ice-cream-bites References: [foodanddrinktechnology](https://www.foodanddrinktechnology.com/news/52792/over-the-moo-adds-on-the-go-offering-with-chocolate-ice-cream-bites/) & [overthemoo](https://www.overthemoo.co.uk/)  The Over the Moo ice cream bites are a plant-based, pouch-packaged treat crafted with taste, quality and convenience in mind to work well for the modern consumer. The product comes in three flavors including Vanilla, Chocolate and Caramel, which each consists of their respectively flavored [plant-based ice cream](https://www.trendhunter.com/trends/pols-ice-cream) covered in a rich dark chocolate coating. The on-the-go nature of the treat responds to consumer demands for convenient treats that are also [permissible in their formulation](https://www.trendhunter.com/trends/cookie-dough-gelato-bites) to work well for those seeking a sensible indulgence. The Over the Moo ice cream bites are available in the UK priced at £3.99 per pouch and contain 30-calories per chunk. This enables the consumer to customize how much or how little they'd like to have for a personalized snacking experience that suits dietary preferences of any shape and size. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 49% | Activity: 58% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Customizable Snacking Experience:** Over the Moo ice cream bites offer customization with 30-calories per chunk for a personalized snacking experience tailored to individual dietary preferences. - **Convenient Plant-based Treats:** Pouch-packaged Over the Moo ice cream bites cater to modern consumer demands for convenient plant-based treats on the go. - **Rich Chocolate-coated Indulgences:** The Over the Moo ice cream bites feature rich dark chocolate coating, adding a luxurious touch to plant-based indulgences. ### Industries Being Reshaped - **Plant-based Food Industry:** The plant-based ice cream bites align with the trend in the plant-based food industry for innovative and convenient product offerings. - **Snack Food Industry:** The customizable and pouch-packaged ice cream bites tap into the snack food industry's need for on-the-go, indulgent yet sensible treats. - **Chocolate Industry:** The combination of plant-based ice cream and rich dark chocolate coating opens up opportunities for innovation within the chocolate industry. ## Related on Trend Hunter - [Dairy-Free Mini Bites](https://www.trendhunter.com/trends/indulgent-bites.md) - [Plant-Based Dessert Expansions](https://www.trendhunter.com/trends/over-the-moo1.md) - [Frozen Dairy-Free Bites](https://www.trendhunter.com/trends/dairy-free-bites.md) - [Celebratory Vegan Ice Creams](https://www.trendhunter.com/trends/peanot-caramel-crunch.md) - [Allergy-Friendly Ice Cream Bites](https://www.trendhunter.com/trends/sundrops.md) - [Oat Milk Mochi Desserts](https://www.trendhunter.com/trends/oat-milk-mochi-dessert.md) - [Snacking-Friendly Ice Cream Bites](https://www.trendhunter.com/trends/magnum-bonbons.md) - [Non-Dairy Gelato Bites](https://www.trendhunter.com/trends/doughlicious.md) - [Textural Ice Cream Bites](https://www.trendhunter.com/trends/ben-jerrys-peaces.md)