# Multi-Action Sleep Masks The Over Night Hydrating Sleep Mask Amplifies a Moisturizer's Benefits By Laura McQuarrie | Published 2022-11-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/over-night-hydrating-sleep-mask References: [beautywithinofficial](https://beautywithinofficial.com/2022/11/13/the-bubble-over-night-hydrating-sleeping-mask-just-landed-im-in-love/) & [hellobubble](https://hellobubble.com/products/over-night-hydrating-mask-pre-launch) Bubble's Over Night Hydrating Sleep Mask is a new nighttime skincare product that promises to amplify the hydrating and restoring benefits of a favorite moisturizer. The hard-working product shares the benefits of soothing squalane, brightening niacinamide and nourishing shea butter in combination with gently exfoliating kojic and mandelic acids. The creamy skincare product is an [Ulta](https://www.trendhunter.com/trends/aqua-kitten-mask) exclusive and it helps to tackle acne and oiliness in a supremely gentle way. This [leave-on overnight mask](https://www.trendhunter.com/trends/night-wrapping-mask) is for all skin types and its fragrance-free formula is super supportive to those with dry or flaky skin. Other ingredients in the formula include maple sap to [support the skin barrier](https://www.trendhunter.com/trends/foreos-supercharged-face-oil) and arnica to provide relief from redness and irritation. The lightweight and hydrating product leaves skin dewy and glowing by morning. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 85% | Activity: 96% | Freshness: 13% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Multi-action Sleep Masks:** Opportunity for skincare companies to develop overnight masks that amplify the benefits of moisturizers. - **Gentle, Effective Skincare Products:** Disruptive innovation opportunity for companies to create skincare products that gentle exfoliate and hydrate without causing oiliness or acne. - **Fragrance-free Skincare:** Opportunity for companies to develop fragrance-free skincare products that support those with dry or flaky skin. ### Where This Applies - **Skincare:** Skincare companies can create multi-action sleep masks and gentle, effective skincare products to meet the demand of consumers looking for innovative beauty products. - **Retail:** Retail companies can capitalize on exclusive, high-quality products like Bubble's Over Night Hydrating Sleep Mask to draw in customers looking for unique beauty products. - **Cosmetics:** Cosmetics companies can develop new skincare products that offer gentle, effective exfoliation, hydration and support for sensitive skin, creating a truly unique line of cosmetic products. ## Related on Trend Hunter - [Peel-Off Overnight Masks](https://www.trendhunter.com/trends/hydrapeel-off-mask.md) - [Barrier-Boosting Overnight Skincare](https://www.trendhunter.com/trends/hydra-mask-gel-cream.md) - [Glow-Boosting Overnight Masks](https://www.trendhunter.com/trends/yuja-brightening-sleeping-mask.md) - [Overnight Brightening Treatments](https://www.trendhunter.com/trends/overnight-brightening-treatment.md) - [Neuroscience-Inspired Overnight Skincare](https://www.trendhunter.com/trends/the-sleeping-mask.md) - [24-Hour Moisture Masks](https://www.trendhunter.com/trends/hydrogel-hydrating-mask.md) - [Overnight Eye Masks](https://www.trendhunter.com/trends/bouncy-firm-eye-brightening.md) - [Overnight Hand Hydration Masks](https://www.trendhunter.com/trends/overnight-skincare-treatment.md) - [Hydrating Undereye Masks](https://www.trendhunter.com/trends/4am-skin.md)