# Socially Responsible Smartphone Donations The 'Oven Bits Instead' App Promotes Giving to Charity By Sarah Moore | Published 2012-05-04 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/oven-bits-instead-app References: [teachmedia.org](http://www.teachmedia.org/2012/01/12/social-apps-for-good/) & [instead](https://instead.com/) The 'Oven Bits Instead' app is a [micro-donation app](https://www.trendhunter.com/trends/sponsorapp) for iOS smartphones and tablets that encourages people to forgo buying a cup of coffee or other small purchase in favor of putting that money toward a good cause. The non-profit company created the application to put daily purchasing into context and give users the opportunity to exchange a small, daily purchase for a donation to their charity of choice. Austism Speaks and The [American Cancer Association](https://www.trendhunter.com/trends/charitable-loyalty-program) are two examples of charitable organizations partnering with the company. Users can also suggest a charity that they would like to donate to. Although the company does take 5 per cent of the donation to cover operating costs, the application is a reminder of how a few bucks here or there can make a big difference when going to the right place. Oven Bits [Website](http://ovenbits.com/) Instead [Website](https://instead.com/) Oven Bits on [Facebook](http://www.facebook.com/ovenbits) ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 15% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Micro-donation Apps:** Developing micro-donation apps that encourage socially responsible purchasing. - **Charitable Partnerships:** Exploring charitable partnerships with micro-donation apps. - **Daily Micro-donations:** Encouraging daily micro-donations to societal causes through micro-donation apps. ### Where This Applies - **Non-profit and Charities:** Opportunity for non-profit and charitable organizations to partner with micro-donation apps to increase donations. - **Mobile App Development:** Micro-donation apps present an opportunity for mobile app developers to create socially responsible alternatives to traditional purchasing. - **Socially Responsible Finance:** Emerging industry for socially responsible financial technology startups to create apps that encourage micro-donations to charity. ## Related on Trend Hunter - [Connective Non-Profit Funding](https://www.trendhunter.com/trends/wingtap.md) - [Charitable Shopping Assistants](https://www.trendhunter.com/trends/give-freely.md) - [Community-Supporting Meal Initiatives](https://www.trendhunter.com/trends/giftameal.md) - [Charity Donation Discovery](https://www.trendhunter.com/trends/charityexplorer.md) - [Waste-Minimizing Food Apps](https://www.trendhunter.com/trends/oh-a-potato.md) - [Canadian Charity-Focused Campaigns](https://www.trendhunter.com/trends/canadian-charity.md) - [Charitable Donation Features](https://www.trendhunter.com/trends/rokt.md) - [Charitable Advent Calendars](https://www.trendhunter.com/trends/24-good-deeds.md) - [Website Donation Tools](https://www.trendhunter.com/trends/sponsorapp.md)