# Oven-Baked Dog Foods The Pack Creates First Nutritionally Complete Oven-baked Vegan Dried Dog Food By Laura McQuarrie | Published 2023-09-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/oven-baked-dog-food References: [greenqueen.hk](https://www.greenqueen.com.hk/uk-vegan-dog-food-brand-the-pack-europe-first-oven-baked-kibble-dried/) & [thepackpet](https://thepackpet.com/products/oven-baked-crunchy-feast)  With the launch of its Oven Baked Crunchy Feast, The Pack is introducing the first nutritionally complete oven-baked dog food with a dried, plant-based formula. This first-of-its-kind meal for dogs is packed with fruits and veggies, as well as [plant-powered proteins](https://www.trendhunter.com/trends/vegcat-pure-bites) and other essential nutrients. To top it off, the formula also includes fermented rye, which supports a healthy microbiome. Before the launch of this [oven-baked vegan dried dog food](https://www.trendhunter.com/trends/shameless-pets-crunchy-bites), the brand conducted home feeding trials to see how its recipe would fare against meat-based market leaders. 10 dogs were fed Oven Baked Crunchy Feast for two days and the amount eaten by the dogs was 78%, compared to 28% of the chicken kibble placed side-by-side—and 10% of dogs exclusively chose to eat the [plant-based dried food](https://www.trendhunter.com/trends/university-of-nottingham). ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 28% | Activity: 27% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Oven-baked Dog Foods:** The Pack introduces the first nutritionally complete oven-baked dog food with a dried, plant-based formula. - **Plant-powered Proteins:** Oven Baked Crunchy Feast is packed with plant-powered proteins and essential nutrients. - **Fermented Rye:** The formula includes fermented rye, which supports a healthy microbiome. ### Industries Being Reshaped - **Pet Food:** The launch of oven-baked dog foods opens up opportunities for pet food manufacturers to create innovative, plant-based options for dogs. - **Animal Nutrition:** The use of plant-powered proteins in dog food presents disruptive innovation opportunities in the animal nutrition industry. - **Natural Ingredients:** The inclusion of fermented rye in dog food formulations creates opportunities for the natural ingredients industry to develop innovative products. ## Related on Trend Hunter - [Planet-Friendly Dog Foods](https://www.trendhunter.com/trends/the-pack.md) - [Balanced Vegan Dog Foods](https://www.trendhunter.com/trends/omni-vegan-dog-food.md) - [Plant-Powered Wet Dog Foods](https://www.trendhunter.com/trends/wet-food-for-dogs.md) - [Allergy-Friendly Vegan Dog Foods](https://www.trendhunter.com/trends/hownd-plant-powered-superfood.md) - [Pet-Focused Plant-Based Recipes](https://www.trendhunter.com/trends/plantbased-recipes-for-dogs.md) - [Plant-Based Dog Foods](https://www.trendhunter.com/trends/kind-earth.md) - [Plant-Based Dog Treat Mixes](https://www.trendhunter.com/trends/pet-treat-mix.md) - [Plant-Powered Kibbles](https://www.trendhunter.com/trends/wild-earth-dog-food.md) - [No-Meat Dog Meals](https://www.trendhunter.com/trends/pawco.md)