# Charitable Athlete-Inspired Headphones AfterShokz Looks to Raise Breast & Ovarian Cancer Awareness By Riley von Niessen | Published 2016-08-16 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/ovarian-cancer-awareness References: [awarewithpink.aftershokz](http://awarewithpink.aftershokz.com/) & [brightpink.org](http://www.brightpink.org/) 'AfterShockz,' the company that's behind the 'TREKZ TITANIUM' bone conduction headphones has updated its former release with a pink version that works to raise money for breast and ovarian cancer awareness efforts. In addition to being charitable, the bone conduction headphones are comfortable and lightweight to wear, not to mention offer an incredible high quality sound. Specifically designed for athletes, the TREKZ TITANIUM impends little on surrounding noises, ensuring that wearers are kept alert and safe from what's going on around them. AfterShockz joined with 'Bright Pink,' a [non-profit organization](https://www.trendhunter.com/trends/hats-for-hope-movement), for its breast and ovarian cancer awareness product update. In order to fund research, the company promises to donate 25% of its profits to the organization. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 40% | Activity: 64% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Why This Trend Is Growing - **Charitable Headphones:** The use of a percentage of profits from the sale of headphones to raise charitable funds, presents an opportunity for disruptive innovation. - **Bone Conduction Headphones:** The rise of bone conduction headphones presents an opportunity for disruptive innovation, especially in the sports and entertainment industries. - **Awareness-driven Marketing:** The use of cause-related marketing to promote awareness and fund-raise presents an opportunity for disruptive innovation in marketing and fundraising. ### Industries Being Reshaped - **Consumer Electronics:** Consumer electronics companies have an opportunity to innovate and integrate cause-related marketing campaigns into the products they sell, with a percentage of profits going to charitable causes. - **Sports Equipment:** The bone conduction technology in headphones presents an opportunity for disruption in the sports equipment industry, especially in the development of specialized equipment for athletes. - **Nonprofit Organizations:** Nonprofit organizations can use cause-related marketing to raise awareness and much-needed funds, thereby presenting an opportunity for disruptive innovation in fundraising and marketing campaigns. ## Related on Trend Hunter - [Lightweight Bone Conduction Headphones](https://www.trendhunter.com/trends/shokz-openrun.md) - [Bone-Conduction Sport Headphones](https://www.trendhunter.com/trends/openrun-pro.md) - [Open Air-Conduction Headphones](https://www.trendhunter.com/trends/openfit.md) - [Audio Brand-Sponsored Marathons](https://www.trendhunter.com/trends/new-york-city-marathon.md) - [Waterproof Bone Conduction Headphones](https://www.trendhunter.com/trends/openswim-pro.md) - [Bone-Conduction Bluetooth Headsets](https://www.trendhunter.com/trends/boneconduction-bluetooth-headset.md) - [Breast Cancer Awareness-Supporting Socks](https://www.trendhunter.com/trends/power-in-pink.md) - [Lifestyle Headphone Debuts](https://www.trendhunter.com/trends/shokz-opendots-one-headphones.md) - [Outdoor Bone-Conduction Headphones](https://www.trendhunter.com/trends/h2o-audio-tri.md)