# Haute Houndstooth Runways The Latest Ovadia and Sons Collection is an Urban Take on Timeless Looks By Jana Pijak | Published 2014-09-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ovadia-and-sons References: [fuckingyoung.es](http://fuckingyoung.es/ovadia-sons-springsummer-2015/) & [ovadiaandsons](http://www.ovadiaandsons.com/) The latest menswear collection from Ovadia and Sons is a fresh and youthful translation of [timeless menswear looks](https://www.trendhunter.com/trends/fallwinter-2025). Zoning in on houndstooth--a pattern that has adorned menswear for decades--the label creates contemporary staples that feature the elegant print. From printed trench coats to the [modernized varsity jacket](https://www.trendhunter.com/trends/the-campus-collection), Ovadia and Sons' latest collection proves that the fabric motif is here to stay. Despite of disappearing from the style spotlight in the last few seasons, graphic houndstooth is back in a big way and is a standout from this collection of [urban attire](https://www.trendhunter.com/trends/louis-vuitton-fall-2026). The print is displayed on white, grey and navy fabrics and is also showcased in a range of varying sizes. Whether adorning suit sets or outerwear garments that are meant to make a statement, the fabric is the true definition of iconic. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 39% | Activity: 47% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Houndstooth Resurgence:** Disruptive innovation opportunity: Explore new ways to incorporate houndstooth patterns in various industries, such as fashion, home decor, and automotive design. - **Graphic Prints:** Disruptive innovation opportunity: Develop innovative printing techniques to create bold and eye-catching graphic prints on different materials, opening up opportunities in fashion, interior design, and artistic collaborations. - **Contemporary Heritage:** Disruptive innovation opportunity: Combine timeless design elements with modern aesthetics in industries like fashion, furniture, and accessory design, to cater to consumers seeking both heritage and innovation. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Integrate houndstooth patterns and graphic prints in unique ways to create cutting-edge clothing, accessories, and footwear that appeal to fashion-forward consumers. - **Interior Design:** Disruptive innovation opportunity: Apply houndstooth and graphic prints on furniture, wallpaper, and home textiles, offering customers bold and visually striking options for interior decor. - **Automotive:** Disruptive innovation opportunity: Collaborate with car manufacturers to incorporate houndstooth patterns and graphic prints in vehicle interiors, creating distinctive and personalized automotive designs. ## Related on Trend Hunter - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Redefined Fall Everyday Uniforms](https://www.trendhunter.com/trends/observe.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Timeless Sophisticated Fashion Collections](https://www.trendhunter.com/trends/fallwinter-2025.md) - [Heritage-Inspired Bold Workwear](https://www.trendhunter.com/trends/beams-plus-fw25.md) - [Tailored Apparel Line-Expansions](https://www.trendhunter.com/trends/west-coast-ivy-collection.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Outerwear-Centric Fall Fashion](https://www.trendhunter.com/trends/bene-culture-3.md)