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# Cultural Doll-Shaped Bottles
Gogreek's Ouzo is Packaged Like Greek People in Traditional Dress

By Laura McQuarrie | Published 2014-07-07 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/ouzo1
References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/07/gogreek-ouzo-miniatures.html) & [yonas.gr](http://www.yonas.gr/gogreek-ouzo-miniatures)

These charming [ouzo bottles](https://www.trendhunter.com/trends/dictador-game-changer) for the Gogreek brand were developed by Yonas Design, turning a simple aperitif into a bunch of personality-packed figures.

The graphically illustrated Gogreek bottles are styled as couples dressed in clothing that's [traditional to different regions](https://www.trendhunter.com/trends/pernod-ricard-x-missoni) of Greece and each couple comes [packaged in a toy-like box](https://www.trendhunter.com/trends/havana-club-x-martine-rose) that makes the drinks extremely giftable and easy to travel with items, especially since the bottles are miniature in size. As well as being a brilliant way to show off Greek culture, the different costumes on each of the bottles makes it easy to tell the ouzo apart and is effective at encouraging people to start gathering as many as they can. As a whole, the entire Gogreek series makes quite a collection.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 27% | Activity: 48% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **Cultural Doll-shaped Packaging:** Exploring innovative packaging designs that incorporate cultural elements, such as traditional clothing, to create unique and giftable products.
- **Graphic Illustration in Packaging:** Utilizing graphic illustrations on product packaging to create visually appealing and distinctive designs that attract consumers.
- **Miniature Travel Bottles:** Creating miniature-sized bottles that are easy to travel with, allowing consumers to enjoy their favorite drinks on the go.

### Industries Being Reshaped

- **Beverage Packaging:** Opportunity for beverage companies to incorporate cultural elements into their packaging designs, making their products more appealing and memorable.
- **Gift and Souvenir Industry:** Incorporating cultural elements into gift and souvenir products, such as doll-shaped bottles with traditional dress, to cater to tourists and cultural enthusiasts.
- **Graphic Design and Illustration:** Demand for graphic designers and illustrators to create visually captivating packaging designs that stand out on store shelves and attract consumers.

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