# Sweet Seed Head Branding Ouzo Thoukis Packaging Expresses a Natural Lightness of the Liquor Within By Amelia Roblin | Published 2013-02-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ouzo-thoukis-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/02/thoukis-limited-edition-ouzo.html) & [karystios](http://www.karystios.com/index.php?/2011/thoukis-limited-edition-ouzo/) An image is not necessary when branding a product, but it can help significantly to catch consumers' eyes. Ouzo Thoukis packaging displays a really clever illustration that symbolizes the root of the product and the spirit of it as well. George Tzavaras and Marios Karystios are responsible for the [pretty and pure brand identity](https://www.trendhunter.com/trends/mockly) of master distiller Thoukis Kiprianou's original 1929 formula. The [alcoholic beverage](https://www.trendhunter.com/trends/disaronno-limited-edition-bottles) itself keeps to the "true-to-botanicals experience," so the designers made a point to do the same with the label. The pimpinella anisum, or the anise plant, is the primary ingredient in the [clear liquor's recipe](https://www.trendhunter.com/trends/oola-distillery). Ouzo Thoukis packaging features an adorable illustration of this iconic species, complete with a slender stalk, spreading arms and fluffy seed heads escaping with the wind. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 17% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Minimalistic Packaging:** Opportunity for brands to create eye-catching packaging through clever and minimalistic illustrations. - **Natural Branding:** Brands can express the essence of their natural products through visually appealing and symbolic illustrations. - **Authentic Product Storytelling:** Using packaging illustrations to tell the story of the product's origin and ingredients, creating a sense of authenticity. ### Who This Affects Most - **Alcoholic Beverages:** Alcohol brands can leverage clever packaging illustrations to differentiate their products and appeal to consumers. - **Food and Beverage Packaging:** Opportunity for food and beverage brands to enhance their packaging designs with visually appealing and symbolic illustrations. - **Art and Design:** Brands and designers can collaborate to create unique and artistic packaging illustrations that captivate consumers. ## Related on Trend Hunter - [Artistic Amaro Branding](https://www.trendhunter.com/trends/see-the-elephant-amaro.md) - [Rum-Based Cream Liqueur Packaging](https://www.trendhunter.com/trends/rumbased-cream-liqueur.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Ceramic Olive Oil Jars](https://www.trendhunter.com/trends/cugu.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Alcohol Brand Rebrands](https://www.trendhunter.com/trends/edinburgh-gin-redesign.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md)