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# Scandinavian-Japanese Clothing Lines
The Ouur Autumn/Winter 2014 Apparel Fuses Cultures

By Jordy E | Published 2014-05-01 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/ouur-autumnwinter-2014
References: [missmoss.co.za](http://www.missmoss.co.za/2014/04/30/ouur/) & [ouurstudio](http://www.ouurstudio.com)

The Ouur Autumn/Winter 2014 collection presents a highly fashionable fusion between [classic Scandinavian and Japanese designs](https://www.trendhunter.com/trends/scandinavian-edition-jackets). Creator Nathan Williams aims to prove that less is more in the line, and this motto is apparent in the simplistic albeit eye-catching styles.

[Clean-cut outerwear, trousers and hats](https://www.trendhunter.com/trends/observe) run central to this Ouur set. Japanese-inspired wraps also tie up several of the pants, bringing cultural elements to the fore. Comfort is also altogether present as the pieces emphasize loose fabrics, two-piece pajama suits and oversize dresses, making for relaxed and cozy apparel that can be worn at home or on a day about town.

The Ouur brand also includes a publication and decorative selection of home goods, making it an all-encompassing label.

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 98% | Activity: 84% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Scandinavian-japanese Fashion:** Disruptive innovation opportunity: Creating a new market for fashion that combines Scandinavian and Japanese design styles.
- **Minimalistic Fashion:** Disruptive innovation opportunity: Developing simple yet eye-catching fashion styles that focus on clean cuts and loose fabrics.
- **Cultural Fusion in Fashion:** Disruptive innovation opportunity: Exploring the incorporation of different cultural elements into fashion designs to create unique and appealing apparel.

### Sectors Adopting This

- **Fashion and Apparel:** Disruptive innovation opportunity: Integrating cultural influences and minimalistic designs into the fashion industry to appeal to a wider audience.
- **Publishing:** Disruptive innovation opportunity: Expanding the Ouur brand to include a publication that complements the clothing line and offers a unique lifestyle perspective.
- **Home Goods:** Disruptive innovation opportunity: Creating a comprehensive lifestyle brand by incorporating decorative home goods that align with the Ouur fashion aesthetic.

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