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# Co-Branding Parodies
Danger Maiden Productions Mocks Star Wars and Axe

By TopDog | Published 2009-05-09 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/outstanding-co-branding-parodies-danger-maiden-productions-mocks-star-wars
References: [atom](http://www.atom.com/funny_videos/3EFBFFFF01ADC0B3001700B57894/)

Danger Maiden Productions has done a fantastic job with this hilarious, sexy and entertaining parody video. We've seen a few great parodies, each entertaining in their satirical examination of popular social issues, but this one is exceptionally amusing.

Watch 'Saber', a brilliantly creative video in which two girls in a bar fight it out over a fella 'Jedi style'. Danger Maiden Productions plans to release a new web-series spin off of the SABER fight.

**Implications** - Starring Rileah Vanderbilt and Clare Grant, the ad's unlikely pairing makes it striking and exciting. The incredibly talented Adam Green, who wrote and directed the parody, makes [light saber fighting](https://www.trendhunter.com/trends/pink-soldier-saber) look sexy and fun. It would be great if Axe and [Star Wars](https://www.trendhunter.com/trends/star-wars-collection-2) teamed up again for a series of [hilarious plays](https://www.trendhunter.com/trends/the-club-campaign).

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 62% | Activity: 88% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### What Makes This Trend Stand Out

- **Co-branding Parodies:** Creating parodies that integrate established brands in unexpected ways can generate buzz and reach new audiences for all parties involved.
- **Satirical Social Commentaries:** Producing humorous videos that comment on social issues can create engagement and build brand personality, while also harnessing the power of humor to connect with audiences.
- **Web-series Spin-offs:** Expanding on successful one-off videos with web series can build sustained engagement and help turn viral hits into long-term brands.

### Sectors Adopting This

- **Advertising:** By creating humorous ads that poke fun at established brands and cultural norms, companies can use humor to cut through the clutter and truly engage audiences.
- **Entertainment:** Developing creative parodies and satirical commentaries can enhance engagement and drive viral sharing, which is critical in online entertainment and content marketing.
- **Social Media:** Sharing viral videos through social media can help to build brand equity and increase reach by leveraging the viral nature of user sharing and engagement.

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