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# Music Video Car Contests
Toyota 'Outsmart Shout Out' Campaign Creates a Pop Video for Fans

By Katherinev123 | Published 2012-01-11 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/outsmart-shout-out
References: [popsop](http://popsop.com/52451) & [facebook](http://www.facebook.com/toyotauk)

In promotion of the [Toyota](https://www.trendhunter.com/trends/toyota-2) Yaris, automaker Toyota has launched a campaign called 'Outsmart Shout Out.' The campaign involves creating a pop music video for the car brand's fans that will feature a "shout out" rap written and performed for them, says Popsop.

Fans must visit Toytoa's [Facebook](https://www.trendhunter.com/trends/made-for-what-youre-made-of) fan page and answer the question, "What has life thrown at you today?" They can also answer the question on [Twitter](https://www.trendhunter.com/trends/fsd) using the hashtag #OutsmartLIVE. Then, Toyota's marketing stars 'Gadget' (a rapper) and his puppet sidekick 'Slick' will transform the best answers into a music video. Recently, these two Toyota Yaris mascots appeared in a hit commercial called 'Gadget Guy.'

Developed by ad agency Saatchi & Saatchi, the 'Outsmart Shout Out' campaign allows fans to interact with Toyota online while promoting the Toyota Yaris' "dynamic and smart personality."

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 9% | Activity: 30% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Key Themes Behind This Trend

- **Interactive Fan Campaigns:** Creating interactive campaigns that allow fans to participate and engage with a brand's content.
- **Social Media Integration:** Integrating social media platforms like Facebook and Twitter to increase brand visibility and engagement.
- **Branded Music Videos:** Using music videos as a promotional tool to enhance brand recognition and appeal to target audiences.

### Where This Applies

- **Automotive:** The automotive industry can utilize interactive fan campaigns to create buzz and engage with their audience.
- **Advertising:** The advertising industry can explore the potential of integrating social media platforms to create interactive and engaging campaigns for clients.
- **Entertainment:** The entertainment industry can leverage branded music videos to promote artists, movies, or products and reach a wider audience.

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