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# Masked Hipster Headgear
The Outsiders Division Fall/Winter 2012 Collection is Electric-Hued

By Jana Pijak | Published 2012-10-09 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/outsiders-division-fallwinter-2012
References: [fuckingyoung.es](http://fuckingyoung.es/outsiders-division-fallwinter-2012/) & [outsidersdivision](http://outsidersdivision.com/site/)

The Outsiders Division [Fall/Winter 2012 collection](https://www.trendhunter.com/trends/undercover-5) strays far from the traditional. The brand's unconventional accessory pieces are displayed in a quirky lookbook that features headwear, [backpacks and scarves](https://www.trendhunter.com/trends/topologie-1), all presented in a sea of colorfully vibrant prints.

Designers David Mendez Alonso and Tente Banon worked in collaboration to create the visually bold collection that defies the norm. The Outsiders Division Fall/Winter 2012 advertorial features a face-concealed model who sports eye-catching textiles ranging from geometric and sports-themed to animal clad.

From crafty masked accessories and retro-inspired snapbacks to [color-blocked carryalls](https://www.trendhunter.com/trends/at-the-edge-of-time), this electrifying collection is both versatile and visually eye-catching with a wide range of products designed to appeal to the style-savvy urbanite. Exuding a sense of youth and attitude, this memorable accessory line is sure to be a hipster hit.

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 89% | Activity: 86% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### Why This Trend Is Growing

- **Unconventional Accessories:** The bold collection of unconventional accessories created the market for a new type of fashion product that defies traditional design.
- **Vibrant Prints:** The use of colorfully vibrant prints in the collection opened possibilities for an explosion of bold designs in fashion.
- **Face-concealed Models:** The use of face-concealed models created an air of mystery in fashion photography that could increase interest in the collection.

### Industries Being Reshaped

- **Fashion Accessories:** The collection presented unconventional accessory pieces that depart from the traditional, signaling the need for innovative and unique accessories.
- **Fashion Photography:** The use of face-concealed models in advertising creates a different approach in fashion photography that can be applied in other product advertising.
- **Streetwear Fashion:** The collection's versatile, youthfully-attitude, and memorable line of accessories speak to a hipster audience; meaning streetwear fashion could grow as a potential new subculture in fashion.

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