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# Woodland Nature Houses
Pantone's 'Outside In House' is an Apartment Listing on Airbnb

By Joey Haar | Published 2017-01-25 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/outside-in-house
References: [airbnb](https://www.airbnb.co.uk/rooms/16908431)

'Outside In [House](https://www.trendhunter.com/trends/house-by-the-lake),' a promotional apartment-sharing option from Airbnb and [Pantone](https://www.trendhunter.com/trends/pantone-x-mandarin-oriental), combines the blissful serenity of sleeping in a woodland with the comfort and excitement of a stay in London. The apartment, which is located in the neighborhood of Clerkenwell, is decorated to bring wild nature indoors, with things like a greehouse-cum-dining room, a garden bedroom, an herb garden kitchen, and a mystical woodland reception.

Outside In House has two promotional goals. Firstly, it offers "tasters" of Experiences from [Airbnb Trips](https://www.trendhunter.com/trends/icons-program). Experiences are a new service on the home-sharing site that let locals guide their guests on unique tours of their home cities. The nature-inspired taster Experiences will include DIY terrariums and gin-making. Secondly, the apartment theme is inspired by Pantone's Color of the Year 2017, PANTONE 15-0343 Greenery.

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 87% | Activity: 78% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Nature-inspired Experiences:** Creating Experiences that allow guests to connect with nature in unique ways, such as DIY terrariums and gin-making.
- **Bringing the Outdoors Indoors:** Designing living spaces that incorporate natural elements and bring the tranquility of nature into urban environments.
- **Promoting Airbnb Trips:** Using innovative apartment listings like the 'Outside In House' to showcase and promote Airbnb's new Trips service for unique local experiences.

### Who This Affects Most

- **Hospitality:** The hospitality industry can explore ways to incorporate nature-themed accommodations and unique experiences into their offerings.
- **Interior Design:** Interior design professionals can embrace the concept of bringing the outdoors indoors to create soothing and nature-inspired living spaces.
- **Travel and Tourism:** The travel and tourism industry can leverage the concept of nature-inspired accommodations to attract eco-conscious travelers seeking unique experiences.

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