# Premium Skincare-Makeup Hybrids Outside In Delivers Performance Formulas That Nurture and Beautify By Laura McQuarrie | Published 2025-11-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/outside-in-brand References: [instagram](https://www.instagram.com/p/DQ9aT1cAWXI/?igsh=Z2tnNDY1ZXRiN3cx) & [theoutsidein](https://theoutsidein.com/products/floral-reserve-face-oil?variant=45384314257596)  Outside In is a new beauty brand sharing premium [skincare-makeup hybrid products](https://www.trendhunter.com/trends/core-collection-1) powered by non-toxic, vegan, clean, free-from formulations. The brand recently introduced itself to the world with a trio of products: Silk Serum Foundation in 25 shades, the Serum Foundation Brush and a Floral Reserve Facial Oil. While the Silk Serum Foundation is touted as a performance product that delivers the benefits of a serum with the coverage of a foundation by suspending weightless spherical powders within a liquid base, the lightweight Floral Reserve Face Oil plumps skin and creates a primed canvas for applying makeup. Outside In is the latest venture from Carisa Janes, who founded and sold [Hourglass](https://www.trendhunter.com/trends/unreal-liquid-blush) Cosmetics to [Unilever Prestige](https://www.trendhunter.com/trends/lil-squatch). ## Trend Insights (Trend Hunter) - Score: 7.9/10 - Popularity: 90% | Activity: 91% | Freshness: 56% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Skincare-makeup Hybrids:** The fusion of skincare and makeup in single product lines represents a growing trend where beauty routines are streamlined, providing convenience while maintaining skin health. - **Non-toxic Beauty Products:** As consumers become more conscious about what they apply on their skin, the demand for non-toxic and vegan formulations in beauty products is accelerating, opening doors for brands to innovate with clean ingredients. - **Inclusive Cosmetics Shades:** With an increased focus on diversity in the beauty industry, offering a wide range of foundation shades and tones is becoming essential, pushing companies to develop more inclusive product lines. ### Sectors Adopting This - **Beauty and Personal Care:** With a shift towards skincare-makeup hybrids, the beauty and personal care industry is evolving to accommodate multifunctional products that cater to efficiency and skin health. - **Clean Beauty Industry:** As clean beauty continues to gain traction, industry players are focusing on sustainable and non-toxic formulations to meet consumer demand for healthier beauty solutions. - **Vegan Cosmetics:** The rise of veganism extends to beauty products, influencing the cosmetics industry to innovate with plant-based, cruelty-free ingredients that appeal to ethical and health-conscious consumers. ## Related on Trend Hunter - [Collaborative Travel Beauty Bags](https://www.trendhunter.com/trends/rare-beauty-x-beis-beauty.md) - [Kid-Focused Skincare Brands](https://www.trendhunter.com/trends/kidfirst-brand.md) - [Design-Led Pill Organizers](https://www.trendhunter.com/trends/the-stylish-pill-box.md) - [Whimsical Cartoon-Themed Cosmetics](https://www.trendhunter.com/trends/jo-malone-london-x-disney-collection.md) - [Skin-Loving Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/skincare-makeup.md) - [Customizable Nail Polish Kits](https://www.trendhunter.com/trends/buildabox-bundle.md) - [Multi-Use Blurring Balms](https://www.trendhunter.com/trends/skin-perfecting-balm.md) - [Glossy Plumping Lip Oils](https://www.trendhunter.com/trends/plumping-lip-oil.md) - [Live-Service Action Games](https://www.trendhunter.com/trends/destiny-rising.md)