# Nonconformist Hipster Lookbooks The Latest Collection of Outside Apparel is Simple and Striking By Farida Helmy | Published 2014-07-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/outside-apparel References: [thecoolector](http://www.thecoolector.com/outsiders-apparel/) & [outsiders-apparel](http://www.outsiders-apparel.com) Embrace living a rogue life as an outsider and conforming against the status quo by donning the latest Wild Life Collection by Outside Apparel. So if you have a love for [uber](https://www.trendhunter.com/trends/uber-eats-marketplace) cool and strikingly simple T-shirts and want to express who you are literally, then the array of awesome -- and very hipster -- T-shirts by Outside Apparel are bound to drive you into a desirable craze. Inspired by underground city nightlife, electronic and indie music subcultures, the Edinburgh-based brand creates fresh new clean cut pieces that will give [street style](https://www.trendhunter.com/trends/day-3-capsule-2) a whole new look. Living by the mantra 'Don’t Follow The Crowd, Become An Outsider,' the brand offers a collection of [graphic tees, sweaters and other accessories](https://www.trendhunter.com/trends/october-collection) that are bound to get you hooked. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 97% | Activity: 92% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Rogue Lifestyle:** There is a growing trend of embracing a nonconformist lifestyle, which presents opportunities for disruptive innovation in fashion and personal expression. - **Indie Fashion:** The popularity of indie music subcultures and underground city nightlife is driving the demand for unique, strikingly simple apparel collections, creating opportunities for disruptive innovation in the fashion industry. - **Street Style Reinvention:** The rise of brands like Outside Apparel is leading to a reinvention of street style, with an emphasis on clean-cut pieces and graphic tees, presenting opportunities for disruptive innovation in streetwear fashion. ### Where This Applies - **Fashion:** The fashion industry can capitalize on the trend of embracing a nonconformist lifestyle by offering innovative clothing options that cater to individuality and self-expression. - **Music and Entertainment:** The demand for indie music subcultures and underground city nightlife is creating opportunities for disruptive innovation in the music and entertainment industry, including events, venues, and digital platforms. - **Streetwear:** The reinvention of street style driven by brands like Outside Apparel opens up opportunities for disruptive innovation in the streetwear industry, with a focus on clean-cut designs and graphic tees. ## Related on Trend Hunter - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Outerwear-Centric Fall Fashion](https://www.trendhunter.com/trends/bene-culture-3.md) - [Graphic-Detailed Cozy Streetwear](https://www.trendhunter.com/trends/think-more-collection.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Social Platform Outerwear Launches](https://www.trendhunter.com/trends/hiking-patrol.md) - [Inclusive Wardrobe Staples](https://www.trendhunter.com/trends/normform.md) - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md) - [Connection-Driven Apparel Lines](https://www.trendhunter.com/trends/cool-to-connect-1.md)